Today, Respage is proud to announce the launch of our proprietary Content Discovery Engine, a game-changing tool that makes it even easier for apartment marketers to find, share, and monitor content across their favorite social media platforms. The Respage team has quietly been working on this project for nearly a year, and we’re happy to report that it’s more than we ever expected it to be. While the CDERead more
Your apartment PPC ads might look different in the coming months. But don’t worry. This change is for the better. Earlier this year, Google rolled out a new AdWords format dubbed Expanded Text Ads. This format was experimental at first and served as a compliment to the original Standard Text Ads format. But according to a statement issued by the search company, Expanded Text Ads will replace Standard TextRead more
Securing a higher position in Google almost guarantees that your website listing will get more clicks. And because more clicks translates to more traffic and conversions, multifamily marketers are willing to pay a lot of money to gain higher positions. But what if we told you that you could boost your apartment PPC positions without raising your bid price? Believe it or not, ad spend isn’t the end-all-be-all ofRead more
If you spend any time during the day perusing online marketing news, you’ve probably heard of AMP. The word has been thrown around a lot lately, particularly by Google and SEO professionals. But what is AMP, exactly? And why does it matter? To answer these questions and more, we’ve put together the following list of 5 things every apartment marketer must know about AMP. What is AMP? AMP standsRead more
Adding Accelerated Mobile Pages to your site is a great way to “AMPlify” your apartment SEO strategy. The Google Webmaster Blog published quite a few posts about AMP in September. In these posts, the search engine currently claims AMP is not a ranking signal. But we can’t help but draw comparisons between what’s happening now and the buildup that led to mobilegeddon two years ago. In other words, while AMP mayRead more
Starting this month, our paid search specialists can add Price Extensions to any client who has an apartment PPC campaign. AdWords Price Extensions allow Respage paid search specialists to show additional lease cost information on mobile text ads. This information appears in table format within Google’s mobile search pages, and pairs floorplans with their respective monthly price. Providing pricing information in the initial stages of PPC campaigns will likely resultRead more
Thursday morning, Google issued a stern warning against the use of keyword anchor text in widget links. The announcement serves as a reminder to marketers far and wide that using tactics which violate Google’s Webmaster Guidelines will ultimately result in penalties and lower search rankings. Google has long maintained that it does not tolerate links that try to manipulate a site’s PageRank. Any link that was not editorially addedRead more
Your apartment’s online reputation is about to become more visible. This morning, Google introduced Reviews from the web to Local Knowledge panels. The new format will accompany the recently launched best-of lists and critic reviews features. Prior to the update, Local Knowledge panels only displayed Google Reviews. Today, search queries will also return aggregate user ratings from up to three review sites. It appears that Local Knowledge panels willRead more
Google will soon punish websites that feature intrusive intersitionals, according to an announcement published on the company’s official webmaster blog last week. The update – which will go into effect on January 10, 2017 – aims to improve the user experience of mobile search. But for the ill-prepared apartment SEO manager, it may also result in lower search rankings. In online marketing, an intersitional page is defined as aRead more