Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June, a similar announcement revealed business page content would appear less frequently in News FeedRead more
Cross-promotional marketing is nothing new. Companies that offer one product or service have long been targeting customers of other companies that sell a related – but not competing – product or service. And this strategy works just as well in the online marketing landscape. The idea of cross-promotion is especially well-suited for social media. If you can team up with a local business that caters to your audience andRead more
Measuring call conversions from your apartment PPC ads can be tricky. But thanks to a recent AdWords update, it no longer has to be. On Wednesday, Google announced its new imported call conversions feature to help advertisers better gauge the success of their campaigns. As the name suggests, the feature allows advertisers to import their call conversion data into AdWords so that they may attribute certain clicks to certainRead more
A Brooklyn-based moving company received a brutal schooling in online reputation management yesterday after a fallout with Emmy-nominated actor Tituss Burgess. The actor, who is most known for his role on the Netlix original comedy Unbreakable Kimmy Schmidt, posted the following Yelp review for Frank’s Express, a local moving company, late Wednesday: “My name is Tituss Burgess. Im an Emmy Nominated Actor for Unbreakable Kimmy Schmidt currently streaming onRead more
Pokemon Go has taken the world by storm. Not even two days after its release, the augmented reality game was installed on more than 5 percent of all Android devices in the US. And if that doesn’t sound like much, consider the fact that Tinder – the wildly popular dating app – is installed on a little over 2 percent of US-based Android devices. The impressive stats don’tRead more