Why Use A Facebook Page Rather Than A Profile? Aside from the fact that using a profile for a business or company violates Facebook’s Statements of Rights and Responsibilities, profiles don’t enable you to take advantage of all of the apps and features that are available to businesses and organizations that use Facebook Pages. These apps and features allow you to: create ad campaigns targeted at a specific demographicRead more
First, the basics. Understanding how Google and other search engines rank sites will help put a blog’s role in perspective. We’ll refer to Google for simplicity’s sake, but these rules apply to all search engines. Google’s goal is to provide the best search experience for its users. When someone types in “baltimore md apartments,” it sorts through data from billions of web pages and displays what it thinks isRead more
1: Resident announcements (snow related, general maintenance related-smoke detectors, paving). Example: For your safety, we’ll be replacing your smoke detector batteries from April 13-18. Thanks for your cooperation! 2: Events in the area! Post about local events that are close to your community. Example: Fairs, Concerts, Festivals, etc. 3: Employee Spotlights. Introduce your employees to your residents via your social media pages. Provide fun facts about your employees. 4:Read more
Develop a strategy first. Decide which social media platforms you’d like to use and develop a content strategy before you start. Facebook, Twitter, and Google + are the most common platforms. You may also want to figure out if you plan to maintain a blog as part of your social media strategy. You’ll improve the quality of your social media program as well as maximize the time you spendRead more
Fan Base Building Twitter and Facebook Tips and Tricks Link to your Facebook and Twitter pages from your main website. If you have one Facebook or Twitter account for your property management company, put a link in the header of every page. Example: Liss Property Group If your community has its own website, use the same type of integration for property-specific Facebook and Twitter pages. If your property listingsRead more
If you do not have active business accounts with the following review sites, here are the links and instructions to do so. If you do not have an active account with a username and password we will not be able to utilize the Review Response feature for that specific review site. ApartmentGuide.com Click here to register for a Manager login or contact your ApartmentGuide Representative. ApartmentRatings.com Click here toRead more
Each year, our dedicated team of Google-certified specialists analyze thousands of apartment related keywords for our clients’ multifamily PPC campaigns. The goal of this research is to identify which words and phrases rental prospects use when searching for apartments on Google. And while the industry leading Click Through Rates (Client campaigns have an average CTR over 5.89%.) that result from this research are nothing to scoff at, the researchRead more
Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment ads, it’s proposed solution still has holes. How it All Started The controversy canRead more
