Posted on September 5, 2018
The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity endorsements with content-driven marketing campaigns. Except that these endorsements aren’t coming from celebrities, they’re coming from so-called micro-influencers who have a social media following of 1,000 to 50,000. And unlikeRead more
Posted on August 27, 2018
So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment community. To make the most of this popular platform, it’s important to think strategically and approach your posts with goals in mind. But no matter what yourRead more
Posted on August 15, 2018
Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their attention, apartment communities need to meet them where they are: Instagram. With 800 million users, Instagram can — and should — beRead more
Posted on September 6, 2016
Categorizing tweets with the right hashtags can increase your visibility and spread awareness about your community. However, finding the right hashtags for your tweets isn’t always easy. There are a lot of different ways to promote the same message, which is why we built this brief guide to hashtags for apartment marketing. Provided below are four different hashtag types that could work for pretty much any tweet. Trending StoryRead more
Posted on August 8, 2016
Facebook’s organic reach is shrinking. You can officially trace this trend to a June 2016 announcement, in which Facebook Engineering Director Lars Backstrom confirmed that business pages will appear less frequently in users’ newsfeeds. But truth be told, the organic reach of business pages was faltering long before this announcement. Regardless of how long pages have been losing their influence, apartment communities need to do what they can toRead more
Posted on May 27, 2016
Ever wondered how much bang for your buck you get with Facebook (and Instagram) advertising? We did. Take a look at the infographic below for a quick glance at how Paid Social Advertising for apartment communities is working for other multifamily professionals. Want to give social advertising a try yourself? Contact us today to get started!
Posted on May 20, 2016
Are Facebook and Instagram still relevant? It’s a fair question. After all, Facebook is over a decade old, which might as well be a century when it comes to the Internet. And with new social networks popping up every day, you could be forgiven for thinking that Facebook and Instagram are a thing of the past. Download our eBook to learn how to unlock the power of FacebookRead more