The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

Learn with Respage

Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.

New Study Reveals How SEO Dramatically Boosts Lead Generation and Conversion Rates

We all know organic search drives traffic and leads. But the results of a recent growth report have completely blown away expectations, including those set by the staunchest Search Engine Optimization advocates. According to an iProspect study of more than 50 brands and over 1.1 billion natural search visits, companies with active SEO campaigns witnessed organic site traffic grow 19.8 percent year-over-year in 2014. By comparison, paid search grewRead more

Quickly Spread the Word about Your Apartment Referral Incentives with the Newest Respage Feature

Providing referral incentives to your current renters is a great way to gain solid leads and sign more leases. But getting the word out about your referral programs can be tough. That’s why we’re introducing an all-new Respage feature that helps apartment communities market their referral programs with ease. As of March 10, the Respage Dashboard allows users to create a Residential Referral Post within our system and setRead more

Google’s Newest Update Rewards Mobile-Friendly Sites

In an effort to continue delivering the most relevant search results in a landscape increasingly dominated by mobile devices, Google will start punishing websites that are not mobile-friendly by lowering their rankings within the search index. The new development is expected to become official next month. For search engine marketers, the new algorithm update is hardly a surprise. Google has hinted that they would eventually reward mobile-friendly experiences sinceRead more

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends April 30th, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

Reputation Management – Why It Matters

Your apartment community received a bad review online. Now what do you do? In an increasingly connected world, ignoring that bad review is not an option. According to a recent study, almost 70 percent of prospective residents look at ratings and reviews while searching for an apartment. The same study found that a similar percentage of those searching for apartments expected communities to respond to these reviews. So whileRead more

Why Property Management Companies Should Embrace Google’s Newest Deal with Twitter

Several years back, it wasn't rare to find tweets in Google search results. Twitter and the search giant had arranged a deal so that Google could get lightning fast results from Twitter's data stream. In turn, Twitter received leads for users who previously didn't use the social platform. That is, however, until 2011, when the deal between the two companies expired. Fast forward four years and it looks likeRead more

Monitor a Brilliant Instagram Presence with the Newest Respage Technology

Photo Credit: Instagram-logo by José Moutinho | CC BY 2.0 Property management companies can now leverage the influence of Instagram through Respage Express. The addition of the image-sharing platform represents yet another step in our commitment to bring clients the industry’s best online marketing tools. In a social media landscape that absolutely loves image-based posts, harnessing the power of Instagram correctly can make a world of difference in yourRead more

Measure Your Property Website’s Effectiveness With the All-new Respage Reporting Dashboard

Our breakthrough Reporting Dashboard just arrived, and we're confident this technology will launch apartment marketing campaigns to all-new heights. Vigorously tested, remarkably simple, and incredibly affordable, the Respage Reporting Dashboard provides the multifamily industry with all the tools apartment management companies need to monitor their marketing campaigns from a single interface. Designed to emphasize the most pertinent information, the Reporting Dashboard retrieves real-time insights on a website's traffic dataRead more

Duck Duck Go Now Available in 4 New Languages

Duck Duck Go, the small search engine that vows to protect user privacy, now operates in four different languages. The update represents yet another stage in the Philadelphia startup's move to assert itself in the search market. According to an official statement, released on Tuesday, February 17, the four newly languages include French, German, Czech, and Polish. The announcement also released details about 9 million Wikipedia pages which wereRead more

Respage: Now An Official Google Partner

Need assistance getting your property website to rank on Google? Then enlist the help of Google certified professionals! This week Respage is proud to announce that the leading name in search has granted us certified Partner status. Further proof of our commitment to clients, this select status demonstrates how we go above and beyond to bring clients the expertise needed for successful digital marketing campaigns. To become a GoogleRead more

Make Your Marketing Tasks Easier

Let us do the work for you!

Schedule Demo