As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins the already extensive lineup of the Respage dashboard, which allows clients to track reviewsRead more
The verdict is in on Content Marketing, and things look good for nearly every business that embraces the trend. Go to any advertising conference in the country and we guarantee you a majority of the topics will revolve around content marketing strategies, and for good reason: Companies that publish 15 or more blog posts each month receive 5X more traffic than companies that don’t blog at all. The statisticsRead more
Remarketing campaigns allow you to show ads to people who have visited your site in the past. These campaigns are great for apartment marketing because potential tenants will compare communities before making a leasing decision. So if a user visits your site one day, but decides not to make a decision until he or she has shopped around for a week or two, remarketing campaigns serve to remind thatRead more
Ignoring the power of paid search is a big mistake. Unfortunately, it’s also a mistake that’s incredibly common. In order to shed light on why apartment marketers should avoid making this blunder, we’ve assembled the following four reasons explaining how paid search works wonders for online marketing strategies. Reason #1: Paid Search Creates Brand Visibility Nearly 50 percent of all web traffic comes from organic search, according to conductor.com.Read more
Dynamic and always in flux, the SEO industry is one that is rife with change year to year. And 2014 was no different. Provided below are some of the biggest changes that hit the industry since last January. Cutts Cuts Out Show us a search marketer who doesn’t like Matt Cutts and we’ll show you a bad search marketer. As the head of Google’s Web Spam team, Cutts isRead more
Optimizing apartment sites for local search should be a huge priority for property managers in 2015. Unfortunately, due to lack of marketing staff and technical resources, many communities are falling behind. The following tips cover the top 3 priorities for local business optimization in the New Year, along with explanations on how to initiate them. Tip 1: Render Your NAP Info in HTML The acronym “NAP” is simply webmasterRead more