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Apartment developers are betting big on city centers throughout the United States, with roughly a quarter of all new construction projects happening in downtown regions. The trend represents a rebound from over five decades of urban decay. And according to economists at Freddie Mac, this trend won't be slowing down anytime soon. Downtown apartment construction has always faced several barriers to entry, the most notable being lack of space,Read more
With Google's newest mobile algorithm update running strong, we thought it would be a good idea to address some content marketing strategies specifically tailored to mobile devices. Here's a quick look at five content marketing strategies for apartment management companies that want to capture more mobile traffic. Grab Your User's Attention Headlines matter. Every marketing professional in every industry will tell you that phrasing and design make all theRead more
Despite economists' warnings of slowing rent growth, a new first quarter report indicates that the market may outperform expectations in 2015. The rise in rent growth is attributed to falling vacancy rates in apartment communities throughout the country. However, the supply and demand dynamic is more complicated than one might originally think. According to an April 6 article on MultifamilyExecutive.com, Reis Senior Economist and Director of Research Ryan SeverinoRead more
As the rest of the SEO community continues to chat about Google’s forthcoming mobile-friendly algorithm update, we’d like to send out a friendly reminder that there’s more than one change on the horizon this April. Last month, the Google Webspam Team’s Brian White quietly released a statement regarding a new update that will hammer the final nails into doorway pages, effectively ending a process that has long plagued theRead more
Hilton Hotels is witnessing incredible bumps in both conversion rates and Return On Investment since launching Google’s newest version of the Hotel Ads feature, according to an article by ClickZ reporter Emily Alford. While an earlier version of Hotel Ads has existed for some time, the search company quietly released an algorithm update in November of 2014 that has since disrupted the user flow of major travel sites likeRead more
Yahoo’s search market comeback looks to be short lived. According to a new analysis released by comScore, the search engine lost 0.2 percent of its market share between January and February of this year. While this drop may seem insignificant, it’s important to note the percentage represents nearly 34 million monthly searches. A few months back, we covered how Mozilla’s decision to make Yahoo the default search engine inRead more
Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two years, there’s no reason to believe this trend will slow down soon. It isRead more