Are Facebook and Instagram still relevant? It’s a fair question. After all, Facebook is over a decade old, which might as well be a century when it comes to the Internet. And with new social networks popping up every day, you could be forgiven for thinking that Facebook and Instagram are a thing of the past. Download our eBook to learn how to unlock the power of FacebookRead more
Few apartment marketers would question the benefits of having a positive online reputation in 2016. Study after study confirms that review websites play a critical role in the online decision making process, and negative online reputations can inflict some serious damage on those who do not act fast. But this isn’t another article about why you need online reputation management for apartment communities. Rather, it’s about how you canRead more
The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to show you where Boomers are moving, what they look for in a property, andRead more
Reviews posted to Apartments.com, the largest Internet Listing Service in the country, can now be monitored and managed via the Respage Dashboard. Launched in February, the new partnership makes it easier for property management firms to control the online reputations of their apartment communities. Respage’s proprietary dashboard currently allows its users to monitor their online reputations across a number of popular social networks and websites, including Facebook, Yelp, andRead more
Publishing fun and informative blog posts on your apartment’s website isn’t just a good way to communicate with your residents. It’s also a very effective way to boost your site’s search engine rankings. Digital marketers attribute the relationship between quality blog posts and higher search engine rankings to backlinks. Google uses these backlinks to estimate the authority of a certain page. The more backlinks a web page receives fromRead more
Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility on Facebook. To help bring a little bit of light to the issue, we’veRead more