Over the weekend, Google eliminated the ads section that formerly appeared on the right hand side of the Search Engine Results Pages. The sudden and unexpected change has caused a ton of speculation on how advertisers, businesses, and users will be affected. In order to quell the concerns of apartment marketers, we took the liberty of answering five common questions we’re currently hearing from our clients. What’s different? PriorRead more
Voice Search is poised to quickly disrupt current apartment marketing strategies. We already know that users prefer mobile devices – the most common voice search platform – over desktops, when conducting a search. We also already know that 55 percent of teens and 41 percent of adults use voice search technologies on a daily basis. But how will these unignorable trends shape the future of apartment marketing? Let’s takeRead more
Online reviews matter. This blog has previously uncovered some daunting facts about review influence, such as the fact that 92 percent of consumers read online reviews, and that only 13 percent of consumers will consider using a product or service that has a one or two star rating. However, it should be noted that not all review sites are treated equally. Here’s a look at which review sites areRead more
Judging the effectiveness of your SEO and content marketing efforts is tough. Monthly reports often leave apartment marketers with a lot of different statistics to ponder, and the sheer amount of this data can sometimes make it difficult to interpret campaign performance. To make things easier, we’re taking a look at three fundamental pillars of a solid SEO campaign and explaining how each pillar influences the next. If youRead more
In a recent Search Engine Watch article, author Gerald Murphy predicted the rise of “responsive content marketing,” claiming it to be the next logical step in the Internet’s mobile evolution. This projected step could create a ton of work for apartment marketers, web developers, and writers if it ever comes to fruition, certainly causing a lot of headaches in the process. But before we examine how responsive content marketingRead more
Have you ever wondered where most people who google “apartments for rent” live, or what devices they use to conduct their search? This infographic has the answers. Respage analyzed data from millions of apartment related searches across the United States to discover the search patterns of renters. We then visualized that data to make it easier to understand. By pulling insights from this infographic, multifamily communities can build apartmentRead more
On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO.. For those unfamiliar with PPC and SEO, the acronyms stand for Pay-Per-Click and Search Engine Optimization, respectively. PPC Ads are text-based advertisements that fall underRead more
To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends February 29th, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.
Effective apartment marketing has always been about discovering what works and what doesn’t work, and appropriately refining strategies based on those findings. As we close out 2015, we thought it would be a good idea to share what we’ve learned over the past year. Here’s a look at what has changed, as well as what may be in store for the year ahead. Mobile-geddon Judged the Internet It’s hardRead more