Starting this July, Respage users will be able to schedule Instagram posts through their social media dashboards. We’re extremely excited to give our users a convenient way to manage one of the largest social media sites in the United States, and eager to help you get started. That’s why we put together this quick guide for properly setting up your apartment instagram page. To get started, please take aRead more
“Are you looking forward to the 4th of July? If so, hit like!” “The Rittenhouse Square Food and Wine Festival is happening next week. Tag a friend who’d love to go with you!” “Comment ‘YES’ if you love summer as much as we do!” If you’re still posting stuff like this on your apartment community’s Facebook, stop now. Late last year, Facebook began cracking down on companies and brandsRead more
When it comes to the multifamily industry, the social media presence of an apartment community really matters to residents. A survey by Multifamily Insiders showed that the community’s social media ranked as the third factor that residents consider when deciding whether or not to renew their lease, behind value and a feeling of community among other residents and staff. So what are the best strategies for a multi-family communityRead more
Thanks to last week’s blog post, you’re now an expert on marketing to the millennial renter. That’s the good news. The not-so-good news? A whole other generation is rising up right on the heels of the millennials: Generation Z — and they expect even more from your marketing team. Technically, Generation Z overlaps with the millennial generation a bit. It’s made up of anyone born in 1995 or laterRead more
Millennials currently hold the title as the largest generation in history—there are 92 million of them. But who, exactly, falls into this category? The term “millenial” encompasses anyone who was born between the year 1980 and 2000. This means they grew up with practically unlimited access to technology and the internet. In fact, many of them don’t remember a time before computers were a household essential. With the millennialRead more
Starting this month, our paid search specialists can add Price Extensions to any client who has an apartment PPC campaign. AdWords Price Extensions allow Respage paid search specialists to show additional lease cost information on mobile text ads. This information appears in table format within Google’s mobile search pages, and pairs floorplans with their respective monthly price. Providing pricing information in the initial stages of PPC campaigns will likely resultRead more