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What Will Your Marketing Strategy Look Like in 2015?

Familiarizing oneself with next year’s marketing strategies before January 1st is a good way to get a leg up on the competition. Provided below are a few key takeaways from Jayson DeMers recent Forbes article, Top 7 Online Marketing Trends That Will Dominate 2015, as well as explanations of how Respage helps clients act on DeMers’ online marketing forecast. Trend #1: Mobile or Death Optimizing a site for mobileRead more

Google’s Newest reCAPTCHA Update Simplifies U/X and Enhances A.I.

Taking web security and user-friendly design to even greater heights, Google introduced its newest update to the reCAPTCHA application programming interface (API) on December 3rd, 2014. Many web users will recognize reCAPTCHA as the security feature that prompts an individual to verify that he or she is "not a robot" by interpreting text within a digital image. And for all of those who have ever failed to differentiate aRead more

What’s the Average Number of Followers for a Multifamily Social Media Site?

Apartment communities around the country access thousands of social media sites through our Respage Express Dashboard. With so many social media connections, we've come up with some quick statistics on the average number of followers and Likes for multifamily communities. Apartment community Facebook pages using Respage average more than 250 Likes each. Twitter accounts and Google+ pages check in with fewer average connections. Respage connected Twitter accounts average nearlyRead more

Twitter App Adds Tweet Analytics Details for Select Users

Do your tweets now offer Analytics Details when you view them in the Twitter iOS app? The social network has long had its very own analytics dashboard available on the ads.twitter.com website, but some users of the Twitter iPhone app have begun noticing an option to "View Analytics Details" directly from the tweet view in the app. New York Times technology columnist Farhad Manjoo was among the first toRead more

Is Your Property Responding to Reviews on the Most Popular Apartment Review Sites?

Searching online apartment reviews is an important decision-making trigger for most potential renters. As a result, it's a good idea to create an account on the most popular apartment review sites so that you can manage and respond to any reviews that come in. Not sure where to start? Respage has compiled a list of the most popular apartment review sites with simple instructions on how to set-up aRead more

Google Helps Users Respond to Reviews through its Google My Business App

The Google My Business app was designed to make it easy for business owners to stay in touch with customers, directly from a smartphone. Available for Android and iOS, the app enables users to update business info across Google's suite of products. Google recently updated the app to give business owners the ability to see and respond to online reviews. The change was reported in a blog post onRead more

Reviews Are Front and Center on Facebook’s Newly Launched Places Directory

Step aside, Yelp, TripAdvisor, and Foursquare. Facebook has quietly rolled out a new feature, Facebook Places, with the goal of bringing together the best parts of all three services — information on your friends' activities, reviews, and geolocation data — all in one. Using the search bar on the landing page of Facebook Places, type in the name of a city. It will display six categories, Restaurants, Hotels, Bars,Read more

Facebook Updates News Feed Settings

Want to streamline your Facebook News Feed? The social network recently announced some new features intended to give users a bit more control over the platform's most popular feature. Facebook's News Feed gathers updates from people you've friended and Pages you've followed, arranged by Facebook's algorithms. Last Friday, CNN reported that Facebook had begun rolling out some new News Feed features to make it easier for users to ignoreRead more

Google Updates Its Search Algorithm with Panda 4.1

Google's search algorithm is almost constantly changing. One of the search engine's most recent changes, termed Panda 4.1, went into effect at the end of September, announced on the Google+ page of Pierre Far, and shared by Matt Cutts, the Googler in charge of web quality, web spam, and search optimization. The original post notes that the update affected somewhere between 3% and 5% of search queries, often improvingRead more

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends December 31, 2014. For mobile users ONLY, like our Facebook Page, and then click here to enter!

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