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Google Inbox Promises to Be the Solution to an Overcrowded Inbox

Posted on October 30, 2014

Google Inbox, Google's new email app and successor to Gmail, debuted October 22 with a new approach to email messaging. Intended to be "the inbox that works for you," the app—available for Android and iOS—is similar to Gmail, but with a few new key features that help make email less burdensome. For example, messages with a similar subject are automatically bundled together, and high-priority messages are highlighted, helping preventRead more

Most Multifamily Property Managers Respond to Online Reviews, Study Shows

Posted on October 28, 2014

When it comes to online reviews, the majority of multifamily property managers say they respond. This is according to a recent 4 Walls survey of almost 300 multifamily property managers across the country. Seventy-eight percent of survey responders say they write replies to reviews on many popular review sites. And, of those, 67 percent said they reply to all reviews. Only 3 percent said they respond to positive reviewsRead more

Introducing Respage SEO Content Hub for Increased Search Engine Visibility

Posted on October 24, 2014

Respage is proud to announce the launch of their SEO Content Hub, a product designed to help those in the multifamily industry increase their web presence on search engines. Respage's innovative approach targets "purchase-stage" consumers that are more likely to convert, resulting in a higher return on investment (ROI). Click here to learn more about Respage's latest SEO product.

Put Online Interactions to Work for You With Respage’s Information-Packed Social Media Reports

Posted on October 23, 2014

Sites like Facebook, Google+, and Twitter allow you to connect and communicate with your residents in real time, but, perhaps more importantly, social media interactions—coupled with online reviews—can help reveal crucial information pertaining to your business. Still, you likely don’t have time to read through countless online reviews and comments about your apartment community, which is why Respage’s thousands of clients count on our Social Media Activity and SentimentRead more

Google Plus Rolls Out New Poll Widget

Posted on October 21, 2014

Engagement is one of the key functions of social media, and now Google Plus has another tool to help with that. The new Google Plus poll widget allows users to solicit feedback from followers by asking a question and giving five answer choices, with the results displayed in a bar graph. Polling via social media is nothing new. But Facebook's elimination of its poll feature in 2012 sparked complaintsRead more

Facebook Launches New Ad Network, Atlas. So What’s All the Fuss About?

Posted on October 16, 2014

In case you missed it, Facebook announced the launch of Atlas, the social media site's new and improved targeted ad network, late last month. According to the Atlas website, this new network represents an industry push toward "people-based marketing"; that is, target marketing that tracks a person's activity across mobile phones and tablets—not just desktop computers. So what's all the fuss about? First off, Atlas doesn't rely on cookies,Read more

Stay Connected with Our Monitoring Feature!

Posted on October 9, 2014

With the many items on your to-do list, it can be difficult to find time to keep up with all the comments being made on social media by clients and prospective clients. When do you have time in the day to check your company's Facebook page, Twitter, and blog to see if there are any comments you need to respond to? That's where our Monitoring service comes in; weRead more

Facebook Ends “Like-Gating”

Posted on October 8, 2014

"Likes" have been an important currency on Facebook, a way for users to opt in to receiving updates and for marketers to estimate a page's reach. Over time, it became a common practice for pages to offer incentives for users to Like a page, such as contests, coupons, discounts, and deals. The practice even earned its own distinctive name: "Like-Gating." A recent post on Facebook's Developer's blog, however, markedRead more

Facebook Testing Statuses with Expiration Dates

Posted on September 30, 2014

When Facebook offered $3 billion to Snapchat's CEO Evan Spiegel to acquire the popular picture messaging app, Spiegel's flat "no" didn't deter the social media enterprise for very long. According to Philly.com, Facebook's engineers took matters into their own hands, creating a new Snapchat-like feature for their users' statuses that is now in the early stages of testing. Select Facebook users might notice that, when they go to postRead more

Monitor Your Online Reputation Through Review Response

Posted on September 25, 2014

Online reviews can have a direct influence on whether a tenant chooses to rent from you. One study showed that more than seven in ten renters check online reviews, and they're also interested in seeing whether properties make timely replies to complaints and compliments. Respage's new Review Response service aims to help the multifamily community respond to reviews. Review Response consists of reputation specialists who will monitor your reviewsRead more

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