Google Helps Users Respond to Reviews through its Google My Business App
The Google My Business app was designed to make it easy for business owners to stay in touch with customers, directly from a smartphone.
Available for Android and iOS, the app enables users to update business info across Google's suite of products. Google recently updated the app to give business owners the ability to see and respond to online reviews. The change was reported in a blog post on Marketing Land, and announced on the search engine's "Google and Your Business" blog.
In a blog post describing the update, Google explained that the change came in response to requests from users of the Google My Business App: "Business users have told us how much customers appreciate a response, so we are also making it possible to respond to Google reviews in the app, along with real-time alerts if you want to keep a pulse on your reputation online." The feature has already been added to the Android version, and it's coming soon to the iOS app.
We recently surveyed multifamily property managers and found that nearly 4 out of 5 of them respond to online reviews on the most popular review sites. The new features on the Google My Business app could make it easier for property managers to respond to online reviews.
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