We’re a big fan of data-driven insights. So when Google announced last week that it had updated its Trends tool to deliver cleaner data sets in real-time, our geek levels reached an all time high. For those readers who are not data-junkies, Google Trends is a free tool that allows anyone to collect insights about trending stories around the web. With Google Trends, you can search for a specificRead more
Google's "mobilegeddon" algorithm update was rare in the sense that it made national news. It was covered by outlets like NPR and USA Today in stories touting the possibility that sites which weren't "mobile-friendly" would see their search engine results positions fall. But "mobilegeddon" wasn't really rare: despite the coverage, it was just the latest of a number of algorithm updates Google's constantly making to improve the usefulness ofRead more
Google will be rebranding its Webmaster Tools suite as Google Search Console in the coming weeks, according to a blog post published by the search engine giant on Wednesday. A simple name change, the rebrand will not affect any of the features or functionality of the original platform. Webmaster Tools is a free website insight suite that was first made available almost a decade ago. Since its release, webmastersRead more
Improving your apartment community's online image can result in more lease signings and a lower vacancy rate. With that in mind, we've created the following list of tips for enhancing your community's online reputation. #1: Encourage Reviews Developing a large list of informative and positive reviews takes time, but your efforts pay off in the long run. Review sites are often the first listings that appear under your mainRead more