Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their attention, apartment communities need to meet them where they are: Instagram. With 800 million users, Instagram can — and should — beRead more
Yesterday Facebook replaced its Ratings and Reviews with a new “Facebook Recommendations” tool. The news of this update was previously unannounced, and came as quite a shock to those of us in the apartment online reputation management space. To help alleviate concerns about the update and how it may affect your multifamily reputation management strategy, we’re sharing everything we know about the new tool – and what itRead more
If you read enough online reviews, you’ll notice a pattern. When it comes to negative reviews — in which the lowest rating is one star — there are typically a number of them that begin with: “I’d give zero stars if I could.” Consumers check review sites before making relatively minor purchases. Now imagine you’re looking to spend thousands of dollars, move all your belongings, your family, your petsRead more
The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is determining which ideas are worth the time. So with that in mind, we putRead more
Resident feedback is vital to your community’s marketing. When people can’t decide where to move, they often visit popular apartment review sites to find out more about the property. In addition to Yelp and apartmentratings.com, Respage recently added Citysearch to the sites available on the Respage Express system to help you monitor your online reputation. Not only can you keep tabs on your property’s latest scores and reviews, butRead more