The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity endorsements with content-driven marketing campaigns. Except that these endorsements aren’t coming from celebrities, they’re coming from so-called micro-influencers who have a social media following of 1,000 to 50,000. And unlikeRead more
So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment community. To make the most of this popular platform, it’s important to think strategically and approach your posts with goals in mind. But no matter what yourRead more
Generation Z — anyone born in 1995 or later — is now hitting the rental market. Unlike millennials, who are considered digital natives, Gen Zers are thought to be social natives. Many of them won’t remember a world without social media. So in order to get their attention, apartment communities need to meet them where they are: Instagram. With 800 million users, Instagram can — and should — beRead more