If you spend any time during the day perusing online marketing news, you’ve probably heard of AMP. The word has been thrown around a lot lately, particularly by Google and SEO professionals. But what is AMP, exactly? And why does it matter? To answer these questions and more, we’ve put together the following list of 5 things every apartment marketer must know about AMP. What is AMP? AMP standsRead more
Google will soon punish websites that feature intrusive intersitionals, according to an announcement published on the company’s official webmaster blog last week. The update – which will go into effect on January 10, 2017 – aims to improve the user experience of mobile search. But for the ill-prepared apartment SEO manager, it may also result in lower search rankings. In online marketing, an intersitional page is defined as aRead more
Over the weekend, Google eliminated the ads section that formerly appeared on the right hand side of the Search Engine Results Pages. The sudden and unexpected change has caused a ton of speculation on how advertisers, businesses, and users will be affected. In order to quell the concerns of apartment marketers, we took the liberty of answering five common questions we’re currently hearing from our clients. What’s different? PriorRead more
A few years ago Google's answer to duplicate content was simple: don't do it. The site used to punish duplicate content by driving down SEO, but now that's not always the case. Google's current approach is more flexible and nuanced — duplicate content can even help you. Here are some examples. Many of us use free online press release services to generate inbound links. Websites subscribe to these newswires andRead more