If you’re already using PPC ads as part of your marketing strategy, then you understand their benefits. PPC ads help to drive traffic to your website by popping up only when potential renters search for a specific term—and since you only pay when someone clicks, this type of advertising is cost-effective. But if the page renters land on isn’t compelling, they’ll navigate away in a split second and forgetRead more
Starting this month, our paid search specialists can add Price Extensions to any client who has an apartment PPC campaign. AdWords Price Extensions allow Respage paid search specialists to show additional lease cost information on mobile text ads. This information appears in table format within Google’s mobile search pages, and pairs floorplans with their respective monthly price. Providing pricing information in the initial stages of PPC campaigns will likely resultRead more
On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO.. For those unfamiliar with PPC and SEO, the acronyms stand for Pay-Per-Click and Search Engine Optimization, respectively. PPC Ads are text-based advertisements that fall underRead more
Working with a third party AdWords manager can save you a ton of time. And because time is money, the cost of doing business with a third party is often a better bargain than the Do-It-Yourself approach. With that in mind, we would be remiss if we acted as though every third party vendor is worth the money. Bad deals certainly exist. And the last thing you want toRead more
Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not they should continue running Paid Search campaigns through platforms like Google AdWords. This makesRead more
Budgeting season has arrived. And in 2016, the competition will be intense. To ensure that our clients remain ahead of the game when it comes to securing leads and lowering vacancy rates, we are presenting you with the following three facts about PPC ads and explaining why they are absolutely critical for success in the coming year. #1: PPC Ads Work Critics of marketing have historically classified the industryRead more
Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the advertising budget and the service fee. Click here to learn more.
For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC differs from your ILS, we’ve answered some frequently asked questions so that you canRead more
Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their own snippets. Like callout extensions, the snippets serve a contextual purpose and are aRead more
Every multifamily management company that runs paid search campaigns as part of its apartment marketing strategy has likely come across the Google vs. Bing debate at one point or another. While there are certainly many distinct advantages to both Bing Ads (Bing’s ad network) and AdWords (Google’s ad network), ultimately only one network can be considered superior when it comes to securing leads in the multifamily industry. Here’s aRead more