The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is determining which ideas are worth the time. So with that in mind, we putRead more
Pokemon Go has taken the world by storm. Not even two days after its release, the augmented reality game was installed on more than 5 percent of all Android devices in the US. And if that doesn’t sound like much, consider the fact that Tinder – the wildly popular dating app – is installed on a little over 2 percent of US-based Android devices. The impressive stats don’tRead more
Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to the F-Pattern, and all of the tricks that search marketers previously used to makeRead more