Posted on February 19, 2013
Social media pages should be your community's 'town square,' a place for neighbors to gather, share, laugh and catch up on the latest news. Respage makes it easier with our new Chit Chat feature, brief posts designed to start conversations and help people make friends. They might invite the audience to share a personal story, answer a riddle, or chime in with local knowledge. The possibilities are endless, andRead more
Posted on February 7, 2013
Between sales and seasonal turnover, retail websites change frequently. But on Pinterest, where users can pin and re-pin images indefinitely, this translates to lots of dead links. Policing them all is impossible, so how do retailers keep their Pinterest audience engaged? AdWeek recommends some easy fixes, like keeping old product pages live or offering Pinterest users coupons when they land on discontinued products. Read the full story here.
Posted on February 1, 2013
Respage is proud to announce Respage Community Websites — highly customizable, feature-rich community and property management websites for as little as $59 per month. The service fully integrates social media, and offers property managers a quick, easy and visually striking way to engage with residents and prospects. Find out more here.
Posted on January 31, 2013
It has long been Facebook policy that users must use their real names. Founder Mark Zuckerberg says that this is essential for the open, generous climate he's trying to foster; for him, aliases go against the purpose of social media. He may have a point, but he's also trying to make money by matching identities to consumer behavior. The real names policy has always been loosely enforced — untilRead more
Posted on January 24, 2013
Content can be market-researched, SEO-tested, long, short, plain, technical, generic or specific. But it has to be clear and compelling. It has to be good. Yes, images are helpful, keywords matter and you should always know how to get the most from search engine algorithms. But content makes the reader keep reading. It turns clicks into calls and calls into visits. Respage's team of writers and editors are aRead more
Posted on January 22, 2013
'Does social media turn into leads and leases?' Customers ask us this question a lot, and we have to say 'probably not.' Other than Craigslist (which isn't technically social media) and generating resident referrals through posts, social media generally doesn't create leads. We track leads for about 400 client communities, and our data shows that six social media-based leads per community per year is a good number. Why? ProspectiveRead more
Posted on January 18, 2013
It seems like new ratings and reviews sites pop up almost every month, in addition to industry standards like ApartmentRatings.com and Yelp. With all the potential locations for reviews of your apartment community, we want to know how you manage your reputation online. We've tried to keep it as short as possible, and as usual, survey participants get the results for free! (If you are not a property management companyRead more
Posted on January 16, 2013
Facebook is now an app store. iPhone and iPad users running iOS6 can now download apps by clicking on Facebook ads. Facebook's app store will appear in a separate dialog box; once the app installs, users can pick up where they left off. They were previously redirected to Apple's app store. The new feature is a big step in prolonging the user experience and, crucially, getting mobile users toRead more
Posted on January 10, 2013
Not a Google+ user? You may want to check on that. Google aims to expand and monetize its social network by tying Google+ to all Google accounts. That means that when you sign up for Gmail, YouTube and other Google services, you automatically receive a Google+ that will show up in search results. The move is a play for Facebook's treasured commodity; the ability to tie online activity toRead more
Posted on January 4, 2013
To enter the Sweepstakes, Like our Facebook page and then click on the Sweepstakes tab located on our Facebook page to enter. Sweepstakes ends February 28, 2013.