Resident feedback is vital to your community’s marketing. When people can’t decide where to move, they often visit popular apartment review sites to find out more about the property. In addition to Yelp and apartmentratings.com, Respage recently added Citysearch to the sites available on the Respage Express system to help you monitor your online reputation. Not only can you keep tabs on your property’s latest scores and reviews, butRead more
Yogi Berra, the legendary New York Yankees catcher and Baseball Hall of Famer, is also one of the world's great philosophers, having contributed immortal insights like "It ain't over 'til it's over" and "It's deja vu all over again" to the lexicon. But here's a Yogi-ism you may not know: "Ask questions. Maybe it might lead to something." Berra, who stands only 5'7" and played at 185lb., is hardly the prototype of theRead more
Try Googling your apartment community. Chances are the results will include dozens if not hundreds of directories, Yellow Pages and business search engines. Most of them are compiled automatically, and they’re rarely checked or updated — if it happens at all. That can result in incorrect names, addresses and phone numbers, bad categorizations, and other errors that can keep people from finding you. Respage’s Local Business Listing Service canRead more
Prior to a recent conference call, Yahoo CEO Marissa Meyer was overheard calling the company's on-hold music 'garbage.' She ordered her team to fix it, and they did, enlisting rapper Snow to record a witty custom-written jingle that went viral. While you may not have Meyer's resources, her lesson is clear: never pass up a chance to engage your customers and make your business stand out from the crowd.Read more
A few years ago Google's answer to duplicate content was simple: don't do it. The site used to punish duplicate content by driving down SEO, but now that's not always the case. Google's current approach is more flexible and nuanced — duplicate content can even help you. Here are some examples. Many of us use free online press release services to generate inbound links. Websites subscribe to these newswires andRead more