Posted on January 2, 2013
Respage social media and sentiment reports just got smarter. The reports are graphs charting your community's social media activity. At a glance you'll see your history of positive, negative, neutral and transactional comments. Now you can click anywhere on the graph to reveal the relevant comments. Get a ton of praise in July? Click to see that your barbecue was a big hit. A bunch of maintenance requests? MaybeRead more
Posted on December 27, 2012
Facebook rolled out new privacy controls this month. The biggest change? Visibility. Users can no longer opt-out of Facebook's search function. That means that you can no longer be 'invisible' on the site; anyone with your name or e-mail address will be able to see that you have a profile — though not necessarily what's on it. The move is a big step toward Facebook's ultimate goal: becoming theRead more
Posted on December 21, 2012
Instagram proposed changes to its Terms of Service and Privacy Policy this week, which would allow the image-sharing application to merge user data with its parent company Facebook and to display user photos in ads. The company cancelled some changes, but important questions remain about how Instagram will treat your content in the future. Privacy and intellectual property advocates were outraged at the moves, and Instagram initially clarified that users own their photosRead more
Posted on December 14, 2012
When prospective residents look for you on the web, they want to see an engaging and responsive community — full of amenities and good neighbors, a place that makes them want to put down roots. Social media not only makes it easy for prospects to find you; it can help ensure that your good name gets better. Click the slideshow below for five tips on using social media toRead more
Posted on December 12, 2012
We mentioned this briefly, but let us elaborate: Pinterest has launched a case studies page, where you can see how top brands are using the site to engage their fans and extend their reach. Pinterest has chosen to focus on Etsy, Allrecipes, Organized Interiors and Petplan Insurance, but click here and you'll find dozens of pinned case studies and news stories about how smaller businesses get the most out of Pinterest.
Posted on December 5, 2012
Have you cooked up a snazzy Facebook ad or promoted tweet? Good luck, but don't pour your entire marketing budget into 'native' social media advertising. According to a new survey, 45% of people don't trust promoted tweets, while 57% don't trust Facebook sponsored stories. Large majorities also said that these ads have little or no effect on brand perception. Native ads are a great way to keep your nameRead more
Posted on December 4, 2012
Want to make your voice heard regarding the proposed Facebook policy changes? Now is your opportunity. On Monday, December 3, 2012, voting opened on Facebook and users have until 12pm PST on Monday, December 10, 2012 to share their opinion about the proposal, including whether or not users should have the opportunity to vote on future changes. Get more information on the Facebook Site Governance Vote.
Posted on November 30, 2012
Did you hear that Facebook is claiming ownership of all content you post to the site? It's a hoax. A message circulating this week claimed that in a recent update to Facebook's "governing documents," the site assumed copyright on your text, photos, videos, and whatever else appears in your timeline. Facebook quickly debunked the claim. We quote their response in full: There is a rumor circulating that Facebook is making a changeRead more
Posted on November 28, 2012
Hurricane Sandy decimated the northeast, causing historic property damage and knocking out power to 2.5 million customers in New York and New Jersey alone. As the storm moved up the coast, mobile social media was the only information channel available to many of those in its path; and as flooding, fuel shortages and transportation issues remained in effect, social media was a primary way to get vital information inRead more
Posted on November 21, 2012
Soon, your fans can choose to be notified every time you update your Facebook business page. Simply tell them to click the blue 'Liked' button and choose the 'Get Notifications' option. This saves users the trouble of scrolling through their News Feeds. The feature hasn't rolled out to everyone yet, but that should happen soon. Learn more here.