The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.

Tracking Phone Numbers & SEO: Think Twice

Google, listing sites, business directories—there are lots of ways for prospective residents to find you online. Some top property management marketers purchase tracking phone numbers in order to see where exactly their web leads come from. Their main website lists one number, while their Facebook page lists another, their Google+ Local page yet another, and so on. While it’s important to track your leads, multiple tracking numbers are aRead more

Respage’s Professional Website Templates Save You Time & Money

The word 'template' implies something fixed, a rubber stamp. But Respage Website Templates aren't like that. Our sleek and professional designs are easily customizable, allowing you to quickly change colors, fonts, pictures, labels, menus, and more. Want to integrate blog headlines or add a block for current announcements? That's easy, too. Respage Website Templates offer you maximum utility and savings, integrating the community's web presence with your brand andRead more

Developing Your Apartment Community Budget

  Forward This Survey!   Developing Your Apartment  Community Budget  Without a proper budget methodology, it is impossible understand how our apartment communities are performing, opportunities for improvement, and potential red flags in our operations.  Therefore, we are examining the budget creation process at apartment communities.  By taking this short survey, you will get access to the results for FREE so you can assess your monthly revenue and expenses.      (If youRead more

Respage Introduces SEO and SEM Solutions for the Multifamily Industry

Looking for a more effective way to harness the power of the Internet? Respage now offers Search Engine Marketing (SEM) and Search Engine Optimization (SEO) specifically designed for the multifamily industry. Click here for more details.

3 Tips to Avoid Having Your Apartment Ad Ghosted

You've submitted your apartment ad to Craigslist, and the Craigslist dashboard says it's published. But even though it's listed as active, it might not be there. Go on, take a look. Can't find it? You've been 'ghosted,' and you need to figure out why. Ghosting is Craigslist's way of controlling spam. It's an automated process, and sometimes legitimate posts get caught in the ghosting filter. If you're getting consistentlyRead more

Facebook Contests Just Got Easier and More Useful

Want to hold a Facebook contest? New Facebook rules make it easier for your apartment community to grab "likes" and create engagement by hosting a promotion. Here's a summary. First, make Facebook's rules clear. That means stating in the contest announcement that it's not administered or endorsed by Facebook, and that by entering, contestants release the social media giant from responsibility. The new rules allow many things that wereRead more

Our New Facebook Sweepstakes has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2013. For mobile users ONLY, like our Facebook Page, and then click here to enter!

Pinterest Marketing Best Practices

Pinterest is still a relative newcomer to the social media big leagues, and many businesses aren't sure how to use the image-sharing service effectively. Here's a quick guide to Pinterest marketing. Create compelling content. Make your pins a creative and comprehensive introduction to your business. It could be an overview of your products, offices or employees; blog posts, charts, videos … whatever combination suits you best. Just mix themRead more

Manage Campaigns Across Your Portfolio With Respage Express Workflow

You're a Social Media Manager, overseeing 48 apartment communities in five states. That's 48 managers reporting to you, all with their own social media marketing. They're smart and talented people, of course, but you want to keep their posts consistent with your company's tone and best practices. Respage Express Workflow makes administrating multiple social media campaigns easy. Using Workflow, on-site managers can write and schedule social media posts, butRead more

Is Facebook the Future?

You might think that's a silly question, since Facebook is the main web portal for millions around the world, their first stop online for everything from chatting and messaging to shopping and music. But as you continue to explore Facebook's marketing capabilities, Mashable asks whether Facebook can remain dominant beyond their current base demographic. In other words, sharing chic may have a limit; as Mom, Dad and Grandma joinRead more

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