The Respage Blog | Multifamily Marketing Strategies, Ideas, and News

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How to Get Your Content to Appear in Google’s ‘In-Depth Articles’ Feature

Perform any basic web search on Google, and underneath your search results, you'll be presented with a block of in-depth, long-form articles relating to your search query. Aptly named "In-Depth Articles," this relatively new feature from Google was launched in August 2013, and it aims to unearth quality content from around the web, whether it be sourced from the New York Times or the personal blog of your neighborRead more

Google Improves Its Secondary Search Box for Site-Specific Search Results

Google's Webmaster Central Blog recently announced that the search engine was enhancing its secondary search box for site-specific results. As the Webmaster blog explains, the "sitelinks search box" is meant to make it easier for users to find a specific page on an organization's website. For example, a search query for "youtube" returns a list of results as well as another search bar labeled "Search youtube.com" with which usersRead more

New iPhone App “Somebody” Puts Human Interaction Back Into Everyday Correspondence

While texting and emailing have taken the intimacy out of everyday correspondence, the new texting app "Somebody" intends to put it back in—at least somewhat! Created in partnership by American director Miranda July and Italian high fashion label Miu Miu, the iPhone app aims to strip its users of the protective shield that makes SMS and email exchanges safe for the ego—but also impersonal and overly scripted. Here's theRead more

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2014. For mobile users ONLY, like our Facebook Page, and then click here to enter!

Google Begins to Include HTTPS as a Ranking Factor

Google is the foremost authority when it comes to organic search rankings, and in a recent post on Google's Webmaster Central Blog, its masterminds revealed a new factor on which they'll be ranking your website: its security level. According to the blog, Google has already implemented HTTPS encryption by default. In layman's terms, this means that every time you search on Google, open your Gmail account, or use GoogleRead more

Show Up in Web Searches with Help from Respage

If you're in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results. The advertiser (in this case, you, the client) agrees to pay the search engine every time a paid search ad is clicked on.Read more

Respage Express Launches Improved Google Analytics Reporting

If you’ve logged onto Respage Express lately, you’ve probably noticed that we have some new and improved features to really help you harness the power of social media. One of those updates includes better analytics reporting. Now when you visit the “Analyze” section of Respage Express and select “Google Analytics,” you’ll see a wealth of easy-to-read statistics with helpful graphics to help you better analyze how your blog orRead more

Now you can search public posts using the Respage Dashboard

Our clients use the Respage Dashboard for so many things: posting, managing mutiple properties, reputation management, analytics and more. We have now added a new feature requested by clients – the ability to search public posts. Since they were already logged in to the Respage Dashboard and using it daily, users wanted to be able to easily search for public Tweets and Facebook posts by hashtag and keyword. ThisRead more

Respage.com Has a New Look, But Still Offers Same Great Service

Have you visited Respage.com lately? If so, you've probably noticed that we've donned a new look. To better demonstrate how our products can help you, we've streamlined the homepage of our site and given it a more user-friendly update. But don't worry, all of the helpful resources, such as the Learning Center and the Customer Tips are still available to you and are chock full of helpful information andRead more

Who Controls Your Facebook Page?

Admin, Editor, Moderator . . . sound like the same thing to you? According to Facebook, not quite. People you designate as Admins, Editors, Moderators, Advertisers, and Analysts have different levels of access to your business pages. Some are individual while others overlap. This chart breaks it down for you. Admin is the highest level, able to do everything from manage page roles / settings to create ads andRead more

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