Earlier this week, Respage CEO Jackie Koehler received an email from Myles Anderson, the CEO of UK-based BrightLocal. Myles and his team previously provided us with incredibly informative statistics regarding the role that review sites play in customer acquisition, so we were extremely excited to learn that BrightLocal had recently published the results of their 2015 Local Consumer Review Survey. While the following facts are sourced from a surveyRead more
Two weeks ago, Engage Interactive’s head of SEO Shree Vaidya discovered that Google had expanded sitelink listings in mobile search. The recent expansion has profound implications for apartment communities with search engine optimized websites, and may lead to a change in the way users navigate sites. Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. Google awards sitelinksRead more
4 Walls, Inc., the parent company of the Respage brand, was recently recognized as one of the country’s most rapidly growing businesses. The distinguishment comes courtesy of the Inc. 5000 List of America’s Fastest Growing Companies. In a Friday morning press release, 4 Walls attributed its NO. 3648 ranking to the success of the Respage brand, which is largely responsible for the company’s 85 percent growth rate over theRead more
The newest update to Google’s search algorithm, Panda 4.2, slowly started making its way across the web less than three weeks ago. And while there’s no way of knowing what the final effects of Panda 4.2 will be until several months down the line, nerves are high as search engine marketers in every niche and industry report a rollercoaster of ranking results that seem to fluctuate daily. Google hasRead more
Every property management company that’s looking to up their search game would do well to read Searchmetrics’ fourth annual Google ranking factors study. But to help those who don’t have the time to comb through Searchmetrics’ massive amount of data, we assembled the following three need-to-know takeaways. Check out these bite-sized paragraphs to quickly review highlights of the study’s most important discoveries. #1 – Technical SEO Still Matters TechnicalRead more
Photo Credit: Earth-Touch Lion Botswana By Cojharries | CC BY-SA 3.0 The tragic slaying of Cecil the Lion dominated headlines this week as the Internet aimed its collective vitriol at Dr. Walter Palmer, the Minnesota dentist who paid $55,000 to hunt the rare, black-maned cat. Regardless of how you feel about the issue, the events that followed provide a valuable lesson in online reputation management and the role thatRead more
It’s a fact that nearly 90 percent of potential tenants read online reviews before they even consider renting their next apartment. And considering how rapidly that percentage has climbed over the past few years, it’s only a matter of time before the number reaches 100 percent. With that in mind, we’ve developed several tools to help apartment management companies deal with their online reviews. Some of these tools, likeRead more
Keeping track of the finer details of a PPC campaign is hard work, especially if you have multiple properties and Ad Groups. So after seeing how ecstatic our clients were about using the Respage SEO Dashboard when we released it in the beginning of the year, we decided to build a similar tool for PPC campaigns. Now, after months of grueling design and development, we’re proud to announce thatRead more