The results of our 2015 Content Survey are in! And they’re, well…quite alarming. By and large, the multifamily industry isn’t doing the greatest job at embracing the power of content marketing, which is literally the backbone of advertising in the digital age. In order to shed some light on the problem areas, we pulled the following five facts from our survey results. Check them out to see how yourRead more
Budgeting season has arrived. And in 2016, the competition will be intense. To ensure that our clients remain ahead of the game when it comes to securing leads and lowering vacancy rates, we are presenting you with the following three facts about PPC ads and explaining why they are absolutely critical for success in the coming year. #1: PPC Ads Work Critics of marketing have historically classified the industryRead more
Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the advertising budget and the service fee. Click here to learn more.
Photo Credit: Public Domain Last week, the Seattle-based SEO research company Moz released the results of its 2015 Local Search Ranking Factors survey. While the full survey examines a number of factors that Google’s algorithm may take into account when calculating rankings, the purpose of this article is to examine how a simple mistake within your Google My Business setup can damage your apartment community’s position in the searchRead more
They say that seven is a lucky number, but it seems as though Google doesn’t agree. Last month, the leader in search dropped the number of business listings in its "local pack" to three, when it had previously been set to seven. Google has also modified the information included in the local pack. Here’s a quick look at what else has changed: Phone Numbers Are No Longer Present LocalRead more
For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC differs from your ILS, we’ve answered some frequently asked questions so that you canRead more
Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their own snippets. Like callout extensions, the snippets serve a contextual purpose and are aRead more
To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.
Registering your apartment community with Google is a great way to make your listing stand out in the Search Engine Results Pages. Unfortunately, many multifamily professionals have a hard time registering their communities because of snags in the verification process. That’s why we created the following guide to clearing common verification hurdles and securing your spot among Google’s local listings. Read on to discover how to verify your listingRead more
Every multifamily management company that runs paid search campaigns as part of its apartment marketing strategy has likely come across the Google vs. Bing debate at one point or another. While there are certainly many distinct advantages to both Bing Ads (Bing’s ad network) and AdWords (Google’s ad network), ultimately only one network can be considered superior when it comes to securing leads in the multifamily industry. Here’s aRead more