Facebook is undoubtedly a useful channel for apartment marketing. The medium not only allows you to connect with potential new residents who are considering moving to the community, but also to inform your current residents about certain events that are happening in the community. As is the case with all social media channels, however, the strategies that you employ to promote your apartment must comply with Facebook’s terms ofRead more
Apartment marketing in the digital age involves a ton of moving parts. You have Search Engine Optimization. You have Pay Per Click advertising. You have social media. The list goes on… But of all these different strategies for marketing apartments online, few are understood as little as remarketing ads. That’s why we built this quick guide to remarketing ads for apartment communities. Check out the paragraphs below to discoverRead more
Working with a third party AdWords manager can save you a ton of time. And because time is money, the cost of doing business with a third party is often a better bargain than the Do-It-Yourself approach. With that in mind, we would be remiss if we acted as though every third party vendor is worth the money. Bad deals certainly exist. And the last thing you want toRead more
Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not they should continue running Paid Search campaigns through platforms like Google AdWords. This makesRead more
In order to help multifamily communities sign more leases through our apartment marketing services, Respage has introduced a referral program for those who send us qualified leads. Read this simple 3-step guide to the referral process for a quick understanding of how it works, and then click the link at the bottom of the guide to be directed to the official form page. Step 1: Contact Your Referral ReceivingRead more
To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends December 31st, 2015. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.
“How do I verify my Facebook page?” It’s a question we’ve been hearing ever since Facebook announced the newest verification process last month. And since we’ve previously explained how apartment communities can verify their Google listing, it’s only fair that we do a follow up for Facebook. Here’s a look at two different ways to validate your account. Verifying Your Apartment’s Facebook Page Verifying your apartment community’s Facebook pageRead more
Adding Likes and followers to your apartment community’s social networks is a great way to foster resident relationships and build community. As a bonus, the number of Likes and followers you have may lend an SEO advantage that boosts your website’s visibility in Google and other search engines. Here’s a brief look at the average number of Likes and followers that Respage communities claim, along with a few tipsRead more