With Google's newest mobile algorithm update running strong, we thought it would be a good idea to address some content marketing strategies specifically tailored to mobile devices. Here's a quick look at five content marketing strategies for apartment management companies that want to capture more mobile traffic. Grab Your User's Attention Headlines matter. Every marketing professional in every industry will tell you that phrasing and design make all theRead more
As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins the already extensive lineup of the Respage dashboard, which allows clients to track reviewsRead more
The verdict is in on Content Marketing, and things look good for nearly every business that embraces the trend. Go to any advertising conference in the country and we guarantee you a majority of the topics will revolve around content marketing strategies, and for good reason: Companies that publish 15 or more blog posts each month receive 5X more traffic than companies that don’t blog at all. The statisticsRead more
Searching online apartment reviews is an important decision-making trigger for most potential renters. As a result, it's a good idea to create an account on the most popular apartment review sites so that you can manage and respond to any reviews that come in. Not sure where to start? Respage has compiled a list of the most popular apartment review sites with simple instructions on how to set-up aRead more
The Google My Business app was designed to make it easy for business owners to stay in touch with customers, directly from a smartphone. Available for Android and iOS, the app enables users to update business info across Google's suite of products. Google recently updated the app to give business owners the ability to see and respond to online reviews. The change was reported in a blog post onRead more
When it comes to online reviews, the majority of multifamily property managers say they respond. This is according to a recent 4 Walls survey of almost 300 multifamily property managers across the country. Seventy-eight percent of survey responders say they write replies to reviews on many popular review sites. And, of those, 67 percent said they reply to all reviews. Only 3 percent said they respond to positive reviewsRead more