If you're in search of an advertising campaign for your apartment community or property management website that can guarantee impressions and clicks, consider Pay-Per-Click advertising. Commonly referred to as PPC, this unique form of online marketing allows advertisers to purchase paid listings within search engine results. The advertiser (in this case, you, the client) agrees to pay the search engine every time a paid search ad is clicked on.Read more
Respage offers many tools to help the multifamily industry manage their digital marketing presence, including social media, SEO, PPC, and website services. In this case study, discover how Respage helped Kaiserman Company, a well-known multifamily property development and management company in Philadelphia, improve their digital marketing presence while reducing overall costs. Click here for the full details
Rating and review sites give everyone a megaphone. Justified or not, complaints about a business are instantly available to customers around the world. Praise happens, of course. But dissatisfied customers have incentive to speak up, while happy ones are likely to keep quiet. This makes proactive reputation management essential. Google Places For Business is a brand-new basic reputation management tool, allowing you to monitor and respond to social mediaRead more
That which isn’t measured isn’t managed. Such is the case with Craigslist ads. Craigslist’s recent decision to disallow html means that many of your posting tool’s tracking capabilities won’t work, so you’re left to do it yourself. That’s not a bad thing. Manual audits ensure that posts are done, and done properly. Here’s how it’s done: From the Craigslist city page, type the property name and search ‘All Housing.’Read more
Last week, Craigslist eliminated the use of most HTML in posts. This means: • No more links to your website • No more images in your post • Tracking that relied on links or images won't work • If you were using HTML ads or posting tools, you need to rewrite your ads. Techies take note: TABLE, DIV, SPAN and CENTER tags are also disallowed. So where do weRead more
You've submitted your apartment ad to Craigslist, and the Craigslist dashboard says it's published. But even though it's listed as active, it might not be there. Go on, take a look. Can't find it? You've been 'ghosted,' and you need to figure out why. Ghosting is Craigslist's way of controlling spam. It's an automated process, and sometimes legitimate posts get caught in the ghosting filter. If you're getting consistentlyRead more
Craigslist is a free advertising platform that puts your available apartments in front of potential renters at the time that they're looking for their new home, and the multifamily industry is using it more than ever before. Successful Craigslist posts are easier than you might think. Follow these simple tips to create an effective Craigslist marketing campaign, and check back next month for even more helpful tips.
A recent study done by The Economist Intelligence Unit and Lyris found that email still has more leverage in the purchasing process than social media or blogs. The report found that there is a disconnect between what marketers think customers want and what customers actually cite as having the most sway in the buying process. While customers like social media for promotional purposes, they strongly preferred to learn aboutRead more