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A Quick Look at How Apartment Marketers Can Beat Ad Blocking Software

People hate ads and it’s all our fault. Need proof? Check out this article from Search Engine Watch. In it, author Leonie Mercedes reveals some pretty scary statistics regarding the rise of ad blockers. For example, AdBlock Plus – which is just one of many ad blockers out there – registered 100 million active users in 2016. That’s 100 million devices that marketers can no longer serve ads to.Read more

How the Death of the F-Pattern Affects Apartment Marketing

Attaching yourself to an Internet trend is about as wise as attaching yourself to a Game of Thrones character. In the world of online marketing, there’s no certainty that what’s here today will remain here tomorrow. Things change quickly. No trend is safe. Valar Morghulis. It’s with this in mind that we say farewell to the F-Pattern, and all of the tricks that search marketers previously used to makeRead more

These 3 Facts Explain Why Successful Apartment Marketers Love Paid Social Ads

In order to maintain your title as a successful apartment marketer, you need to stay ahead of the curve when it comes to the latest techniques and strategies for advertising your properties. With that in mind, we put together three facts that explain why paid social ads on Facebook and Instagram are becoming the go-to method for multifamily marketing professionals across the country. If paid social ads aren’t partRead more

The Numbers Are In: How Facebook and Instagram Advertising Changes the Game for Apartment Marketers

Advertising on social media is all the rage these days. In fact, it was the most talked about apartment marketing strategy at the AIM conference last week. To help multifamily professionals gain a better understanding of this marketing medium, and why it’s building so much buzz, we highlighted some impressive statistics discovered in a small sample of our Paid Social Advertising clients. Take a look at the infographic aboveRead more

Respage Now Offers Paid Social Advertising Services for the Multifamily Industry

Respage now offers paid social media advertising services for Facebook and Instagram to help you land more renters. How do these paid ad services differ from our standard social media management services? Why should your apartment community consider paid social ads? Here’s a look at what this new Respage service entails and how apartment marketers can use it to fill the gaps in their current social media campaigns. TheRead more

Apartment Marketers: Here’s An Easy 3 Step Guide to Targeting Baby Boomers

The second largest demographic cohort behind Millennials, Baby Boomers represent a prime marketing target for apartment communities. This is especially true as the generation enters retirement age, a time that is ripe for switching up the environment and moving somewhere new. To help you reach this growing population, we constructed the following quick guide to show you where Boomers are moving, what they look for in a property, andRead more

5 Simple Blog Post Ideas That Will Boost Your Apartment’s SEO While Also Helping Your Residents

Publishing fun and informative blog posts on your apartment’s website isn’t just a good way to communicate with your residents. It’s also a very effective way to boost your site’s search engine rankings. Digital marketers attribute the relationship between quality blog posts and higher search engine rankings to backlinks. Google uses these backlinks to estimate the authority of a certain page. The more backlinks a web page receives fromRead more

3 Things Every Apartment Marketer Should Know About Facebook Advertising

Facebook advertising is the latest craze in apartment marketing, with countless communities reporting an explosion in lead growth after experimenting with the social network. But as is the case with most new trends in the industry, many multifamily professionals have a lot of questions about how these ads can help their communities get more visibility on Facebook. To help bring a little bit of light to the issue, we’veRead more

How Will Google Voice Search Change Your Apartment Marketing Strategy?

Voice Search is poised to quickly disrupt current apartment marketing strategies. We already know that users prefer mobile devices – the most common voice search platform – over desktops, when conducting a search. We also already know that 55 percent of teens and 41 percent of adults use voice search technologies on a daily basis. But how will these unignorable trends shape the future of apartment marketing? Let’s takeRead more

3 Signs That Your Apartment Community’s SEO and Content Marketing Strategies Are Working

Judging the effectiveness of your SEO and content marketing efforts is tough. Monthly reports often leave apartment marketers with a lot of different statistics to ponder, and the sheer amount of this data can sometimes make it difficult to interpret campaign performance. To make things easier, we’re taking a look at three fundamental pillars of a solid SEO campaign and explaining how each pillar influences the next. If youRead more

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