Your apartment community received a bad review online. Now what do you do? In an increasingly connected world, ignoring that bad review is not an option. According to a recent study, almost 70 percent of prospective residents look at ratings and reviews while searching for an apartment. The same study found that a similar percentage of those searching for apartments expected communities to respond to these reviews. So whileRead more
The verdict is in on Content Marketing, and things look good for nearly every business that embraces the trend. Go to any advertising conference in the country and we guarantee you a majority of the topics will revolve around content marketing strategies, and for good reason: Companies that publish 15 or more blog posts each month receive 5X more traffic than companies that don’t blog at all. The statisticsRead more
You've submitted your apartment ad to Craigslist, and the Craigslist dashboard says it's published. But even though it's listed as active, it might not be there. Go on, take a look. Can't find it? You've been 'ghosted,' and you need to figure out why. Ghosting is Craigslist's way of controlling spam. It's an automated process, and sometimes legitimate posts get caught in the ghosting filter. If you're getting consistentlyRead more
Craigslist is a free advertising platform that puts your available apartments in front of potential renters at the time that they're looking for their new home, and the multifamily industry is using it more than ever before. Successful Craigslist posts are easier than you might think. Follow these simple tips to create an effective Craigslist marketing campaign, and check back next month for even more helpful tips.