It’s good to be a Respage user this March. Last week, we released four new updates that will help Respage users build better social media profiles and save a ton of time. Here’s a quick look at these updates: Video Integration – Social posts that contain videos have higher engagement rates than posts that contain text or images alone. And because posts with higher engagement rates receive more likesRead more
Last Fall, we covered how Facebook’s ethnic affinity feature had drawn criticism from civil rights groups who feared it could be used as a tool for discrimination. The news was particularly important for Multifamily marketers, as Fair Housing laws were a primary source of concern. Recently, Facebook took several actions to prevent its advertising platform from violating FHA laws. Here’s a quick look at what the company has changed:Read more
Comment marketing is nothing new. The process of recommending your brand in a forum comment was quite popular a few years back, when the comment sections of some websites passed link-juice and provided an easy way for marketers to build their link profiles, giving a big SEO boost to their website as a result. While the days of Page-Rank-passing links in comment sections and forums are long gone,Read more
The New Year has arrived. And with it, a new set of apartment marketing challenges to face and overcome. For regional managers and people on the front lines of apartment marketing, these challenges mostly revolve around advertising costs and their respective ROIs. But with so many different apartment marketing strategies available, the first challenge is determining which ideas are worth the time. So with that in mind, we putRead more
We recommend the following guidelines when using images from public domain sites: By downloading images from the Internet and reusing them to suit your needs, you assume all risk and responsibility that you may incur from using those images If you’re using stock images with people, be aware that model releases may not have been obtained from those depicted It is wise to avoid using photos that have anyRead more
Do You Own That? Residents love a social media page with a personal touch. That’s why we encourage you to send us photos and text as much as possible. We try to know your area as well as the locals, but a page that reflects what it’s like ‘on the ground’ in your apartment community will always get a strong response. So by all means, send us photos ofRead more