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3 Easy Ways to Grow Your Facebook Audience Without Paying for Social Ads

Posted on August 8, 2016

Facebook’s organic reach is shrinking. You can officially trace this trend to a June 2016 announcement, in which Facebook Engineering Director Lars Backstrom confirmed that business pages will appear less frequently in users’ newsfeeds. But truth be told, the organic reach of business pages was faltering long before this announcement. Regardless of how long pages have been losing their influence, apartment communities need to do what they can toRead more

How to Make Engaging Facebook Videos from Scratch

Posted on August 8, 2016

Posting videos to Facebook is all the rage these days. Videos tend to receive more attention than text, which makes them a sure-fire way to increase engagement with your page. But considering that Facebook users consume nearly 1 billion videos each day, apartment marketers face some pretty tough competition if they want to stand out from the crowd. One way to shout above the noise is to make yourRead more

How to make your own animated GIFs (the easy way)

Posted on August 8, 2016

Bite sized and memorable, GIF videos make for great apartment marketing tools. That’s why we built this quick guide to explain how you can easily make these Internet-favorites for a variety of different purposes. Read on to learn about GIFs that are good for promotion, GIFs that are good for education, and GIFs that are good for just plain fun. GIFs for Promoting Your Communities Most apartment marketing materialRead more

How to Create Apartment Social Media Pages That Renters Actually Enjoy

Posted on August 8, 2016

Finding new content day in and day out can be challenging. But if you want your apartment’s social media pages to engage residents, you need to stay on top of things. Make your job easier by following this 4-step process to finding and posting content your renters actually want to read. Step 1: Consider Who Your Renters Are and What They Like to Do No two residents are theRead more

A Lightning-Quick Guide on How to Make Twitter and Facebook Lists for Your Apartment Community

Posted on August 8, 2016

Lists are a useful but extremely underutilized tool on social media. By creating lists, apartment social media marketers can slash off a huge chunk of the time it takes to find relevant content for their communities. But in order to do it, you must first know where to start. That’s why we created this quick guide outlining how to build lists on Twitter and Facebook. Building Lists on TwitterRead more

Apartment PPC gets easier

Tracking Your Apartment PPC Ads’ Call Conversions Just Got a Lot Easier!

Posted on July 25, 2016

Measuring call conversions from your apartment PPC ads can be tricky. But thanks to a recent AdWords update, it no longer has to be. On Wednesday, Google announced its new imported call conversions feature to help advertisers better gauge the success of their campaigns. As the name suggests, the feature allows advertisers to import their call conversion data into AdWords so that they may attribute certain clicks to certainRead more

New Facebook Sweepstakes! Enter to Win an iPad Mini!

Posted on July 8, 2016

To enter the Sweepstakes, visit our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31st, 2016. We suggest you like our page to keep informed about future sweepstakes and community happenings. For mobile users, click here to enter.

Friendageddon-Affect-on-apartment-marketing

Your Apartment Marketing Strategy is About to Get Clobbered by #Friendmaggedon

Posted on June 30, 2016

In case you missed it, Facebook announced some drastic changes yesterday. These changes will prioritize your friends’ posts, images, and videos so that they appear higher up on your newsfeed, where you are more likely to see them. And while that’s all well and good for you as a user, it could cause some problems for you as an apartment marketer. You can’t prioritize one thing without letting something elseRead more

Infographic: Social Advertising for $10/day

Posted on May 27, 2016

Ever wondered how much bang for your buck you get with Facebook (and Instagram) advertising? We did. Take a look at the infographic below for a quick glance at how Paid Social Advertising for apartment communities is working for other multifamily professionals. Want to give social advertising a try yourself? Contact us today to get started!

Social Advertising Playbook

Posted on May 20, 2016

  Are Facebook and Instagram still relevant? It’s a fair question. After all, Facebook is over a decade old, which might as well be a century when it comes to the Internet. And with new social networks popping up every day, you could be forgiven for thinking that Facebook and Instagram are a thing of the past. Download our eBook to learn how to unlock the power of FacebookRead more

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