Social Media Archives - Page 3 of 25 - Respage

Learn with Respage

Multifamily marketing tips, tools, resources, cat gifs and so much more. Created by our team, for yours.

How to Use the New AdWords IF Function for Apartment PPC

Earlier last week, Google announced the official end of Standard Text Ads, a format that held on for 15 years despite many changes in PPC over the past decade and a half. At the same time, the search company introduced AdWords IF functions, a new component that should give Multifamily advertisers a better way to target rental prospects. Similar to how IF functions work in many programming languages asRead more

A Step-By-Step Guide to Building a Multifamily Social Media Strategy

Social media marketing changes frequently, so much so that it can be hard to keep up. It’s for this reason we made a step-by-step guide Multifamily marketers can use to see if they’re on the right track. Follow it, as well as the general tips provided within it, and you’re sure to reach all new heights on social media. Goal Setting You can’t build a successful social media strategyRead more

Will the New “Mid Roll” Facebook Ads Create More Opportunities for Multifamily Marketers?

On Monday Facebook announced its plans to launch a new video advertising feature, according to Techcrunch. The new feature will allow advertisers to run video ads “mid roll,” which will presumably lead to increased engagement for advertisers and higher revenue for publishers. Mid roll ads will only be available on videos that run for 90 seconds or longer. The Techcrunch story also noted the ads will appear at leastRead more

9 Great Resources for Public Domain Images

We recommend the following guidelines when using images from public domain sites: By downloading images from the Internet and reusing them to suit your needs, you assume all risk and responsibility that you may incur from using those images If you’re using stock images with people, be aware that model releases may not have been obtained from those depicted It is wise to avoid using photos that have anyRead more

Why Social Media is Important for Multifamily

Why Should I Socialize? Improves communication within your industry, community, and with clients Makes it easier to connect in real time with existing or potential clients Lets you communicate with clients in their preferred channel, which is increasingly moving away from email Allows for bi-directional communication which is becoming expected Builds community engagement Provides another way for existing and potential customers to connect with you Makes it easy toRead more

How Much of Your Time Can the Respage Dashboard Save?

Facebook’s Fair Housing Lawsuit is Just the Tip of the Iceberg

Facebook recently found itself at the center of a Fair Housing Act controversy after a group of users filed a class-action lawsuit claiming the social network’s ad technology is used to racially discriminate against housing applicants. Although Facebook was quick to announce it would work on ways to prohibit racial discrimination in housing and employment ads, it’s proposed solution still has holes.  How it All Started The controversy canRead more

Content Discovery Engine Screenshot

The Respage Content Discovery Engine: What It Is, How It Works, and Why You Need It

Today, Respage is proud to announce the launch of our proprietary Content Discovery Engine, a game-changing tool that makes it even easier for apartment marketers to find, share, and monitor content across their favorite social media platforms. The Respage team has quietly been working on this project for nearly a year, and we’re happy to report that it’s more than we ever expected it to be. While the CDERead more

How to Find the Perfect Hashtag for Every Type of Tweet

Categorizing tweets with the right hashtags can increase your visibility and spread awareness about your community. However, finding the right hashtags for your tweets isn’t always easy. There are a lot of different ways to promote the same message, which is why we built this brief guide to hashtags for apartment marketing. Provided below are four different hashtag types that could work for pretty much any tweet. Trending StoryRead more

Clickbait Just Caught a Major Snag on Social Media

Apartment marketers who fish for pageviews with clickbait can soon expect a lighter catch. According to a Thursday announcement from Facebook, the social network plans to display clickbait headlines less frequently in users’ News Feeds. The update represents yet another move in Facebook’s larger strategy to improve the News Feed user experience. In late June, a similar announcement revealed business page content would appear less frequently in News FeedRead more

Make Your Marketing Tasks Easier

Let us do the work for you!

Schedule Demo