Ever notice how the links you post to social media pull text and images from the linked page? If you’re an apartment marketer, the answer is a definite yes. But you’ve probably also experienced times when social links don’t pull anything at all. This may not seem like a big deal. But the truth is link presentation can make all the difference in your social media exposure. In thisRead more
When Facebook launched in 2004, only students at certain universities could join. What a difference a decade makes. In recent years, adults aged 74 and above have become the fastest-growing demographic on social media, according to the Pew Research Center. About 39 million people aged 65 and older use Facebook, Twitter and Skype, with Facebook taking first place. Not only are they using Facebook to keep up with familyRead more
Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of 2016, roughly 30 percent of Boomers had active Facebook accounts, and that number isRead more
It’s good to be a Respage user this March. Last week, we released four new updates that will help Respage users build better social media profiles and save a ton of time. Here’s a quick look at these updates: Video Integration – Social posts that contain videos have higher engagement rates than posts that contain text or images alone. And because posts with higher engagement rates receive more likesRead more
Last Fall, we covered how Facebook’s ethnic affinity feature had drawn criticism from civil rights groups who feared it could be used as a tool for discrimination. The news was particularly important for Multifamily marketers, as Fair Housing laws were a primary source of concern. Recently, Facebook took several actions to prevent its advertising platform from violating FHA laws. Here’s a quick look at what the company has changed:Read more