We've all seen it: Google is changing how they display search results. The moves are subtle, but they my have a big impact on organic and paid search campaigns. What's changed? For starters, font size is larger and titles are no longer underlined. A big yellow "Ad" label has replaced the traditional box around paid ads. There are many smaller changes — click here for the full list. HowRead more
2013 saw big changes in Google algorithms. Here's a quick primer on what they mean for your SEO strategy. Google Panda Launched in 2011, Google Panda is a reasonable bear, rewarding authentic sites and punishing low-quality ones. What's that mean? Lots of paid links, ads, and robotic content will push you down in search rankings. Want to please Panda? Have lots of clear, helpful, original content. Google Penguin TooRead more
Maybe you're the leading wombat breeder in Milwaukee. No? Use your imagination. Regardless of your business, it helps to know what brings people to your website. Do people type "Milwaukee wombats" into Google? "Pets on Dearborn Street"? Google Analytics used to tell you what works best, but that's changed. You still get visitor numbers, but you won't know what they typed. Since most traffic comes from "long tail" searchesRead more
Google, listing sites, business directories—there are lots of ways for prospective residents to find you online. Some top property management marketers purchase tracking phone numbers in order to see where exactly their web leads come from. Their main website lists one number, while their Facebook page lists another, their Google+ Local page yet another, and so on. While it’s important to track your leads, multiple tracking numbers are aRead more
Looking for a more effective way to harness the power of the Internet? Respage now offers Search Engine Marketing (SEM) and Search Engine Optimization (SEO) specifically designed for the multifamily industry. Click here for more details.
Pay Per Click (PPC) advertising is paid Search Engine Marketing (SEM) that helps your apartment community or property management website appear in search engine results instantly. This form of advertising is “Pay for Performance”, meaning you only pay when your ad is actually clicked on. Plus, PPC advertising is very flexible, and gives you complete control over your budget and how much you pay per click. You can changeRead more
Respage is now offering Search Engine Optimization (SEO) as part of its suite of offerings. SEO is a process that helps your property management website appear in the search engine results. An effective multifamily SEO campaign includes making changes to and adding content to your apartment community website (on-page SEO), as well as generating links from other sites to yours (off-page). Respage SEO service provides the ongoing, monthly attentionRead more
Last month, Google launched its fourth spam-fighting Penguin update. Penguin 2.0, as it’s known, contains new technology that Google claims should better stop spam from coming up in search results. So, what does this mean? Webmasters and SEOs can expect significant changes to search results – it’s predicted that 2.3% of English queries will be noticeably impacted by this update. Google went on to say that “the scope ofRead more
SEO (Search Engine Optimization) is a buzz term that floats around a lot. But, it’s not always clear which actions benefit your SEO ranking, which are outdated, and which ones are just a waste of time. If you’re looking to drive more traffic to your website, here are five things to keep in mind before you begin your SEO campaign. Content Is King. Search engines like fresh, relevant content.Read more