Resident feedback is vital to your community’s marketing. When people can’t decide where to move, they often visit popular apartment review sites to find out more about the property. In addition to Yelp and apartmentratings.com, Respage recently added Citysearch to the sites available on the Respage Express system to help you monitor your online reputation. Not only can you keep tabs on your property’s latest scores and reviews, butRead more
Try Googling your apartment community. Chances are the results will include dozens if not hundreds of directories, Yellow Pages and business search engines. Most of them are compiled automatically, and they’re rarely checked or updated — if it happens at all. That can result in incorrect names, addresses and phone numbers, bad categorizations, and other errors that can keep people from finding you. Respage’s Local Business Listing Service canRead more
A few years ago Google's answer to duplicate content was simple: don't do it. The site used to punish duplicate content by driving down SEO, but now that's not always the case. Google's current approach is more flexible and nuanced — duplicate content can even help you. Here are some examples. Many of us use free online press release services to generate inbound links. Websites subscribe to these newswires andRead more
Craigslist is a great resource — but let's face it, the bare-bones interface can work against apartment community marketing. Now all Respage customers can use our free Craigslist Template Generator. Just a few clicks will create a gorgeous ready-made ad that you can paste directly into Craigslist. Want to know more? Ask us.
Since April, Google has penalized webmasters for sites that contain a large number of 'bad' inbound links. This was done to discourage link-farming and spamming; a site with many low-quality links is driven down the search results. A new 'Disavow Links' feature in Google Webmaster Tools is designed to get around the algorithm. Webmasters can manually enter links they want removed from their SEO score, allowing Google to considerRead more
Understanding search engines and how they rank information can be a bit tricky, especially when search engine algorithms are always changing. However, one surefire way to help improve your SEO without spending a ton of time and money is to create a blog and maintain it regularly. Not sure how this will help? Click here to learn more.
Your focus is on residents; listening to them, serving them, increasing their confidence in you. But customer service is only one part of success. It's easy to get lost in daily business, so a few times per year, step back and look at the big picture. These simple online tools help you answer questions that will determine your future. 1. How do your rents compare with the market? RentBits comparesRead more