Dynamic and always in flux, the SEO industry is one that is rife with change year to year. And 2014 was no different. Provided below are some of the biggest changes that hit the industry since last January. Cutts Cuts Out Show us a search marketer who doesn’t like Matt Cutts and we’ll show you a bad search marketer. As the head of Google’s Web Spam team, Cutts isRead more
Optimizing apartment sites for local search should be a huge priority for property managers in 2015. Unfortunately, due to lack of marketing staff and technical resources, many communities are falling behind. The following tips cover the top 3 priorities for local business optimization in the New Year, along with explanations on how to initiate them. Tip 1: Render Your NAP Info in HTML The acronym “NAP” is simply webmasterRead more
Google's search algorithm is almost constantly changing. One of the search engine's most recent changes, termed Panda 4.1, went into effect at the end of September, announced on the Google+ page of Pierre Far, and shared by Matt Cutts, the Googler in charge of web quality, web spam, and search optimization. The original post notes that the update affected somewhere between 3% and 5% of search queries, often improvingRead more
Respage is proud to announce the launch of their SEO Content Hub, a product designed to help those in the multifamily industry increase their web presence on search engines. Respage's innovative approach targets "purchase-stage" consumers that are more likely to convert, resulting in a higher return on investment (ROI). Click here to learn more about Respage's latest SEO product.
Perform any basic web search on Google, and underneath your search results, you'll be presented with a block of in-depth, long-form articles relating to your search query. Aptly named "In-Depth Articles," this relatively new feature from Google was launched in August 2013, and it aims to unearth quality content from around the web, whether it be sourced from the New York Times or the personal blog of your neighborRead more
Google's Webmaster Central Blog recently announced that the search engine was enhancing its secondary search box for site-specific results. As the Webmaster blog explains, the "sitelinks search box" is meant to make it easier for users to find a specific page on an organization's website. For example, a search query for "youtube" returns a list of results as well as another search bar labeled "Search youtube.com" with which usersRead more
Google is the foremost authority when it comes to organic search rankings, and in a recent post on Google's Webmaster Central Blog, its masterminds revealed a new factor on which they'll be ranking your website: its security level. According to the blog, Google has already implemented HTTPS encryption by default. In layman's terms, this means that every time you search on Google, open your Gmail account, or use GoogleRead more
A long time ago, 'technical SEO' was everything. Meta keywords, meta descriptions, sitemaps, and directory submissions defined the search-friendly. No more. Today, Google wants users to find what they're looking for, and the technical side of things simply aids in that. What does this mean for your business's SEO strategy? Here's how it breaks down: Intent over Keywords Traditionally, SEO has been about understanding what keywords to rank for.Read more
Respage Express now includes SEO and Pay Per Click (PPC) reporting. Why? Because you need to know how your social media and online marketing works for you. You shouldn't have to go elsewhere to do it, and it should be easy. Respage Express easily breaks down SEO and PPC results into Summaries, Analysis/Recommendations, and Data. PPC & SEO reporting through Respage Express is available to any of our clientsRead more