It’s a fact that nearly 90 percent of potential tenants read online reviews before they even consider renting their next apartment. And considering how rapidly that percentage has climbed over the past few years, it’s only a matter of time before the number reaches 100 percent. With that in mind, we’ve developed several tools to help apartment management companies deal with their online reviews. Some of these tools, likeRead more
Online review sites are increasingly influencing consumer behavior. According to a Search Engine Land Study conducted in July of 2014, nearly 88 percent of consumers trust online reviews. That number is up 9 points from 79 percent in 2013, and 16 points from 72 percent in 2012. With such significant strides over the past two years, there’s no reason to believe this trend will slow down soon. It isRead more
Your apartment community received a bad review online. Now what do you do? In an increasingly connected world, ignoring that bad review is not an option. According to a recent study, almost 70 percent of prospective residents look at ratings and reviews while searching for an apartment. The same study found that a similar percentage of those searching for apartments expected communities to respond to these reviews. So whileRead more