Posted on January 18, 2013
It seems like new ratings and reviews sites pop up almost every month, in addition to industry standards like ApartmentRatings.com and Yelp. With all the potential locations for reviews of your apartment community, we want to know how you manage your reputation online. We've tried to keep it as short as possible, and as usual, survey participants get the results for free! (If you are not a property management companyRead more
Posted on December 14, 2012
When prospective residents look for you on the web, they want to see an engaging and responsive community — full of amenities and good neighbors, a place that makes them want to put down roots. Social media not only makes it easy for prospects to find you; it can help ensure that your good name gets better. Click the slideshow below for five tips on using social media toRead more
Posted on November 28, 2012
Hurricane Sandy decimated the northeast, causing historic property damage and knocking out power to 2.5 million customers in New York and New Jersey alone. As the storm moved up the coast, mobile social media was the only information channel available to many of those in its path; and as flooding, fuel shortages and transportation issues remained in effect, social media was a primary way to get vital information inRead more
Posted on November 16, 2012
Respage is a comprehensive social media partner for apartment communities. During Hurricane Sandy, the service allowed clients to focus on residents and property, secure in the knowledge that communication was versatile, constant and stable. For more on how Respage helped clients communicate quickly and effectively during this critical time, click here.
Posted on November 15, 2012
Businesses now have dedicated space on Pinterest. The image-based social media site now lets businesses identify themselves by name and verify their identities using a hidden line of code. When the code is recognized, verified businesses receive a badge on their Pinterest profiles. The site has also made it easier for businesses to add Pin It and Follow buttons to their websites, as well as brand-new widgets that showcaseRead more
Posted on September 5, 2012
A picture, of course, is worth a thousand words. But for your social media marketing campaign, all pictures aren't created equal. Most stock photography or clipart falls short because they're designed to have the broadest possible appeal. In other words, it's hard to find photos that speak to your goals, your audience, and tell your story. Finding the right images takes time — and the money to license them,Read more
Posted on January 30, 2012
Social media is one of the best ways to connect your community with current and future residents in places they already live: online, on Twitter, and on Facebook. Not sure how to get started with social media? Respage can help. We've got years of experience in the Multifamily Industry and we're eager to use our expertise to help implement your social media initiatives. With features like brand reputation monitoring,Read more