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A picture, of course, is worth a thousand words.

But for your social media marketing campaign, all pictures aren't created equal. Most stock photography or clipart falls short because they're designed to have the broadest possible appeal. In other words, it's hard to find photos that speak to your goals, your audience, and tell your story.

Finding the right images takes time — and the money to license them, of course. You could also take your own photographs, but you're still left to figure out what to feature and how to deploy your images.

A few well-placed photos will engage your prospects and give your products and services a tangible personality. Check out this quick primer on how photos can catapult your marketing into the social media stratosphere.

And if you have any questions about copyright issues, click here.

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