Few apartment marketers would question the benefits of having a positive online reputation in 2016. Study after study confirms that review websites play a critical role in the online decision making process, and negative online reputations can inflict some serious damage on those who do not act fast. But this isn’t another article about why you need online reputation management for apartment communities. Rather, it’s about how you canRead more
Photo Credit: Earth-Touch Lion Botswana By Cojharries | CC BY-SA 3.0 The tragic slaying of Cecil the Lion dominated headlines this week as the Internet aimed its collective vitriol at Dr. Walter Palmer, the Minnesota dentist who paid $55,000 to hunt the rare, black-maned cat. Regardless of how you feel about the issue, the events that followed provide a valuable lesson in online reputation management and the role thatRead more
As part of our ongoing efforts to bring clients the best dashboard alert system in the industry, Respage now integrates with multifamily listing site Rent.com. Beginning January 30, 2015, this new feature is available free of charge to all Respage clients who have activated Ratings & Reviews on their Rent.com listings. The newest addition joins the already extensive lineup of the Respage dashboard, which allows clients to track reviewsRead more
Searching online apartment reviews is an important decision-making trigger for most potential renters. As a result, it's a good idea to create an account on the most popular apartment review sites so that you can manage and respond to any reviews that come in. Not sure where to start? Respage has compiled a list of the most popular apartment review sites with simple instructions on how to set-up aRead more
The Google My Business app was designed to make it easy for business owners to stay in touch with customers, directly from a smartphone. Available for Android and iOS, the app enables users to update business info across Google's suite of products. Google recently updated the app to give business owners the ability to see and respond to online reviews. The change was reported in a blog post onRead more
Sites like Facebook, Google+, and Twitter allow you to connect and communicate with your residents in real time, but, perhaps more importantly, social media interactions—coupled with online reviews—can help reveal crucial information pertaining to your business. Still, you likely don’t have time to read through countless online reviews and comments about your apartment community, which is why Respage’s thousands of clients count on our Social Media Activity and SentimentRead more
Online reviews can have a direct influence on whether a tenant chooses to rent from you. One study showed that more than seven in ten renters check online reviews, and they're also interested in seeing whether properties make timely replies to complaints and compliments. Respage's new Review Response service aims to help the multifamily community respond to reviews. Review Response consists of reputation specialists who will monitor your reviewsRead more