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Common On-Site Promotions Will Soon Hurt Your Apartment’s SEO Goals

Google will soon punish websites that feature intrusive intersitionals, according to an announcement published on the company’s official webmaster blog last week. The update – which will go into effect on January 10, 2017 – aims to improve the user experience of mobile search. But for the ill-prepared apartment SEO manager, it may also result in lower search rankings. In online marketing, an intersitional page is defined as aRead more

Is Responsive Content Marketing the Next Big Thing in SEO?

In a recent Search Engine Watch article, author Gerald Murphy predicted the rise of “responsive content marketing,” claiming it to be the next logical step in the Internet’s mobile evolution. This projected step could create a ton of work for apartment marketers, web developers, and writers if it ever comes to fruition, certainly causing a lot of headaches in the process. But before we examine how responsive content marketingRead more

This Year in Apartment Marketing: A Look Back at Some of the Biggest Changes of the Year, and What’s to Come in 2016

Effective apartment marketing has always been about discovering what works and what doesn’t work, and appropriately refining strategies based on those findings. As we close out 2015, we thought it would be a good idea to share what we’ve learned over the past year. Here’s a look at what has changed, as well as what may be in store for the year ahead. Mobile-geddon Judged the Internet It’s hardRead more

Yahoo’s Short Lived Comeback Proves Why the Mobile Market Matters

Yahoo’s search market comeback looks to be short lived. According to a new analysis released by comScore, the search engine lost 0.2 percent of its market share between January and February of this year. While this drop may seem insignificant, it’s important to note the percentage represents nearly 34 million monthly searches. A few months back, we covered how Mozilla’s decision to make Yahoo the default search engine inRead more

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