Apartment marketers who work with 55+ communities don’t have too many options when it comes to social advertising. After all, it’s quite uncommon for a Baby Boomer to have an Instagram account. And you can completely forget about Snapchat. But there is one social network that has captured the attention of Boomers: Facebook. As of 2016, roughly 30 percent of Boomers had active Facebook accounts, and that number isRead more
Starting in April, Respage will extend its line of multifamily marketing products and services to the senior living sector. Property management companies that cater to senior living communities will have access to all the products and services current Respage clients love, including: Reputation management tools that alert property management companies and/or on-site staff to newly published reviews and other reputation threats, as well as a review response service thatRead more