For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC differs from your ILS, we’ve answered some frequently asked questions so that you canRead more
Your focus is on residents; listening to them, serving them, increasing their confidence in you. But customer service is only one part of success. It's easy to get lost in daily business, so a few times per year, step back and look at the big picture. These simple online tools help you answer questions that will determine your future. 1. How do your rents compare with the market? RentBits comparesRead more