The growth of Instagram has brought a new way for apartment marketers to spread the word about their communities: influencer marketing. At its core, influencer marketing brings together old and modern marketing tools, combining the tried-and-true approach of celebrity endorsements with content-driven marketing campaigns. Except that these endorsements aren’t coming from celebrities, they’re coming from so-called micro-influencers who have a social media following of 1,000 to 50,000. And unlikeRead more
So, your apartment community has an Instagram account. Now what? While personal accounts can be a fun way to share selfies and envy-inspiring vacation photos, more thought is needed for multifamily marketers who are trying to raise the profile of their apartment community. To make the most of this popular platform, it’s important to think strategically and approach your posts with goals in mind. But no matter what yourRead more
