If you’re already using PPC ads as part of your marketing strategy, then you understand their benefits. PPC ads help to drive traffic to your website by popping up only when potential renters search for a specific term—and since you only pay when someone clicks, this type of advertising is cost-effective. But if the page renters land on isn’t compelling, they’ll navigate away in a split second and forgetRead more
On any given day, a typical consumer will spend nearly five hours on his smartphone researching, purchasing, browsing. You might think, “Great, five hours to capture their attention with engaging content.” Not so fast. According to the internet gurus at Google, those hours are punctuated with pivotal micro-moments (about 150 of them daily) that determine if and how a renter interacts with your content. Google defines micro-moments as “intent-richRead more
Chatbot, virtual assistant, conversational agent… The “correct” term for a bot depends on whom you ask. And while all of the above labels are perfectly suited to represent a bot and its capabilities, we suggest thinking of a bot as something else altogether: a “digital sherpa.” That is, a navigational assistant that can help a website’s visitors by creating a more direct route between the visitor and their desiredRead more