Posted on November 1, 2013
Or shoes. Or paint. Or nail clippers. From November 11, Google will include user photos next to product reviews. Did you give nail clippers one star on Google+? Love Kanye West on YouTube? Google now has the right to include your profile photo in search results. They’re betting that if Grandma is on the fence about buying that Kanye West record, a recommendation from your sweet face will countRead more
Posted on October 30, 2013
Are people saying great things about you on Renter's Voice? Show it off. Respage now offers a Renter's Voice widget for your blog. The compliments from your existing Renter's Voice page will flash up for all to see, encouraging prospective residents to check you out and reminding current ones that they made a great choice. If you'd like the widget, ask us.
Posted on September 12, 2013
Want to hold a Facebook contest? New Facebook rules make it easier for your apartment community to grab "likes" and create engagement by hosting a promotion. Here's a summary. First, make Facebook's rules clear. That means stating in the contest announcement that it's not administered or endorsed by Facebook, and that by entering, contestants release the social media giant from responsibility. The new rules allow many things that wereRead more
Posted on September 5, 2013
To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2013. For mobile users ONLY, like our Facebook Page, and then click here to enter!
Posted on August 28, 2013
Pinterest is still a relative newcomer to the social media big leagues, and many businesses aren't sure how to use the image-sharing service effectively. Here's a quick guide to Pinterest marketing. Create compelling content. Make your pins a creative and comprehensive introduction to your business. It could be an overview of your products, offices or employees; blog posts, charts, videos … whatever combination suits you best. Just mix themRead more
Posted on August 20, 2013
You're a Social Media Manager, overseeing 48 apartment communities in five states. That's 48 managers reporting to you, all with their own social media marketing. They're smart and talented people, of course, but you want to keep their posts consistent with your company's tone and best practices. Respage Express Workflow makes administrating multiple social media campaigns easy. Using Workflow, on-site managers can write and schedule social media posts, butRead more
Posted on August 14, 2013
You might think that's a silly question, since Facebook is the main web portal for millions around the world, their first stop online for everything from chatting and messaging to shopping and music. But as you continue to explore Facebook's marketing capabilities, Mashable asks whether Facebook can remain dominant beyond their current base demographic. In other words, sharing chic may have a limit; as Mom, Dad and Grandma joinRead more
Posted on August 8, 2013
This is our third installment of social media posting ideas for multifamily properties, and we’re here with another five ideas that you can incorporate into your online marketing strategy. Plus, after you read through these suggestions, check out Part I and Part II for more ideas. Amenity updates and announcements. Example: The pool opens Friday, June 2nd. Stop by the office to get your pool pass now. Or, visitRead more
Posted on July 31, 2013
Your Facebook newsfeed has a new look: cleaner, easier to read and more visually compelling, with content like music information and Instagram pictures broken into separate feeds. Click here for more information, and watch this space for details on how the new format might impact your business.
Join the Conversation on YouTube
Posted on October 15, 2013
Dumb YouTube comments may be a thing of the past. Literally. A few weeks ago your favorite YouTube video may have had a lot of monosyllabic comments near the top. 'Dumb!1!1' or 'Kewl!' were common, but now the commenting system is powered by Google+, allowing you to turn comments into conversations. Replies are now threaded, and you can control who sees your comments, as well as filter certain wordsRead more