Pay-Per-Click Archives - Page 2 of 2 - Respage

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The Absolute Best Deal in Apartment PPC and SEO!

On Friday, January 15, we restructured our service packages in order to provide the multifamily industry with one of the very best deals in online apartment marketing. While our old service packages are still available, the newest plans focus entirely on PPC or SEO.. For those unfamiliar with PPC and SEO, the acronyms stand for Pay-Per-Click and Search Engine Optimization, respectively. PPC Ads are text-based advertisements that fall underRead more

5 Proven Apartment Marketing Ideas You Can Actually Track

Signing more leases and lowering vacancy rates in your apartment community largely comes down to visibility. You know that there’s a strong correlation between how much exposure your community receives and how many people express interest in becoming new tenants. But while correlations can indicate a cause and effect relationship, apartment marketing strategies that are solely based in correlation tend to leave a lot up to interpretation. Fortunately, today’sRead more

3 Tips to Help You Find the Perfect AdWords Partner for Your Community

Working with a third party AdWords manager can save you a ton of time. And because time is money, the cost of doing business with a third party is often a better bargain than the Do-It-Yourself approach. With that in mind, we would be remiss if we acted as though every third party vendor is worth the money. Bad deals certainly exist. And the last thing you want toRead more

Why You Shouldn’t Run AdWords on a Need-Be Basis

Building a great Paid Search campaign takes time. The longer you run a campaign, and the more insights you gather from that campaign, the better off you’ll be when it comes to driving paid leads to your website. Unfortunately, when budgets are tight or vacancy rates are low, many apartment communities question whether or not they should continue running Paid Search campaigns through platforms like Google AdWords. This makesRead more

Multifamily Marketers: Here’s a Quick Look at Why You Need to Add PPC to Your Marketing Budget in 2016

Budgeting season has arrived. And in 2016, the competition will be intense. To ensure that our clients remain ahead of the game when it comes to securing leads and lowering vacancy rates, we are presenting you with the following three facts about PPC ads and explaining why they are absolutely critical for success in the coming year. #1: PPC Ads Work Critics of marketing have historically classified the industryRead more

Respage Announces New PPC Marketing Services for the Multifamily Industry

Respage is proud to announce that we’ve recently repackaged our Pay-Per-Click services in order to make it more affordable, effective and user-friendly. The new packages now include display ad remarketing and call tracking services, so you can better understand your ROI. And to make budgeting a bit easier, the new packages also include both the advertising budget and the service fee. Click here to learn more.

How Do Apartment PPC Ads Stack Up Against Internet Listing Services?

For the past several years, marketers in the apartment industry have relied on Internet Listing Services to advertise their communities. But as more and more studies reveal the power of PPC campaigns, many industry pros are rethinking their apartment marketing strategies and retooling their advertising arsenal. To give you a breakdown of how the PPC differs from your ILS, we’ve answered some frequently asked questions so that you canRead more

Will Google’s Newest Extension Improve Engagement for Your Apartment’s PPC Ads?

Last week, Google released a new extension for AdWords that allows marketers to augment their ads with structured snippets. The new extension is similar to the dynamic structured snippets extension released last March. But whereas the March extension automatically pulled snippets into ads based on website categories, the new extension allows marketers to select their own snippets. Like callout extensions, the snippets serve a contextual purpose and are aRead more

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