A long time ago, 'technical SEO' was everything. Meta keywords, meta descriptions, sitemaps, and directory submissions defined the search-friendly. No more. Today, Google wants users to find what they're looking for, and the technical side of things simply aids in that. What does this mean for your business's SEO strategy? Here's how it breaks down: Intent over Keywords Traditionally, SEO has been about understanding what keywords to rank for.Read more
Respage Express now includes SEO and Pay Per Click (PPC) reporting. Why? Because you need to know how your social media and online marketing works for you. You shouldn't have to go elsewhere to do it, and it should be easy. Respage Express easily breaks down SEO and PPC results into Summaries, Analysis/Recommendations, and Data. PPC & SEO reporting through Respage Express is available to any of our clientsRead more
2013 saw big changes in Google algorithms. Here's a quick primer on what they mean for your SEO strategy. Google Panda Launched in 2011, Google Panda is a reasonable bear, rewarding authentic sites and punishing low-quality ones. What's that mean? Lots of paid links, ads, and robotic content will push you down in search rankings. Want to please Panda? Have lots of clear, helpful, original content. Google Penguin TooRead more
Maybe you're the leading wombat breeder in Milwaukee. No? Use your imagination. Regardless of your business, it helps to know what brings people to your website. Do people type "Milwaukee wombats" into Google? "Pets on Dearborn Street"? Google Analytics used to tell you what works best, but that's changed. You still get visitor numbers, but you won't know what they typed. Since most traffic comes from "long tail" searchesRead more
Google, listing sites, business directories—there are lots of ways for prospective residents to find you online. Some top property management marketers purchase tracking phone numbers in order to see where exactly their web leads come from. Their main website lists one number, while their Facebook page lists another, their Google+ Local page yet another, and so on. While it’s important to track your leads, multiple tracking numbers are aRead more
Looking for a more effective way to harness the power of the Internet? Respage now offers Search Engine Marketing (SEM) and Search Engine Optimization (SEO) specifically designed for the multifamily industry. Click here for more details.
Respage is now offering Search Engine Optimization (SEO) as part of its suite of offerings. SEO is a process that helps your property management website appear in the search engine results. An effective multifamily SEO campaign includes making changes to and adding content to your apartment community website (on-page SEO), as well as generating links from other sites to yours (off-page). Respage SEO service provides the ongoing, monthly attentionRead more
SEO (Search Engine Optimization) is a buzz term that floats around a lot. But, it’s not always clear which actions benefit your SEO ranking, which are outdated, and which ones are just a waste of time. If you’re looking to drive more traffic to your website, here are five things to keep in mind before you begin your SEO campaign. Content Is King. Search engines like fresh, relevant content.Read more
A few years ago Google's answer to duplicate content was simple: don't do it. The site used to punish duplicate content by driving down SEO, but now that's not always the case. Google's current approach is more flexible and nuanced — duplicate content can even help you. Here are some examples. Many of us use free online press release services to generate inbound links. Websites subscribe to these newswires andRead more